Comparing Sweepstakes and Contest Platforms for Lead Generation and Viral Marketing
For Small Businesses, sweepstakes and contests are highly effective tools for capturing leads, increasing brand visibility, and launching viral marketing campaigns. With a variety of platforms available, selecting the right one can greatly influence a small business’s success. In this comparison, we’ll explore how the CliquePrize® iPhone mobile app stands out against other popular contest platforms, offering key features and benefits that help Small Business Owners optimize their marketing strategies for more sales growth. This article is courtesy of CliquePrize.
by CliquePrize staff
March 13, 2025
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Comparing Sweepstakes and Contest Platforms for Lead Generation and Viral Marketing
The Leading Sweepstakes and Video Contest App for Lead Generation
CliquePrize® is designed specifically for small businesses focusing on lead generation. Unlike generic marketing tools where contests are secondary, CliquePrize® has a dedicated lead capture functionality, outperforming other platforms in generating conversions. Users report conversion rates that are 32% higher than industry averages.
Key Features
- Lead Scoring System: Segments participants based on likelihood to convert; segments by MQLs and SQLs
- Automated Campaigns: Post-promotion, integrated with tools like HelloLeads to automate workflows for converting leads
- Localization: CliquePrize® excels with advanced local targeting capabilities that leverages Apple Location Services, the app ensures leads are local which always results in a higher conversion for brick and mortar small businesses
Build Customizable Video Contests with a Powerful Giveaways App
Creating unique, engaging promotions is crucial to standing out. CliquePrize® offers a wide range of free templates and customizable backgrounds, logos, summaries, rules, privacy policy, and terms, which offers Small Business Owners the ability to build contests like giveaways, events, video contests, raffles, text to instant win and surveys such as quizzes, polls and questionnaires without any coding knowledge.
Benefits
- Upload Functionality: No technical skills required to customize background images and logos
- Mobile Optimization: One-Click to Enter; no long contest forms to fill out
- Publisher Management: Ability to drive 3rd party Affiliate Publisher traffic from a banner exchange to your promotion at no extra cost
While other platforms also offer customization options, CliquePrize® goes further with its proprietary “localization” technology and one-click to Enter technology that outperforms all others for Contestant opt-ins.
Boost Your Social Media Contests and Viral Marketing Campaigns
Viral marketing relies on creating experiences that Contestants want to share. CliquePrize® excels at leveraging social media with an Refer A Friend Rewards program for sharing contests with their friends, resulting in a 3.8x increase in reach.
Social Features
- Referral System: Contestants earn 1 (ONE) Rewards point for entering to win as well as 1 (ONE) Rewards point for referring a friend who creates a valid Contestant account
- Multi-Channel Integration: Works seamlessly with email, mobile ad networks, PPC, and social media platforms that can capture local leads easily with a custom handle URL as as www.cliqueprize.com/@my-handle-name that deep links into your Sponsor's Bullseye! screen
- Analytics: Real-time visibility into campaign performance that displays number of Contestant entries segmented by MQLs and SQLs as well post-promotion data visualizations (optional) to view by Contestant entries by zip code in the local area on a map
Unlike basic platforms, CliquePrize® amplifies social sharing with its Refer A Friend Rewards Points system which results in a greater viral spread.
Capture Local Lead Data Such As Email In One-Click
Email capture remains one of the most valuable benefits of contests. CliquePrize® enhances this with its one-click to enter feature, which gathers participant instantly, boosting form completion rates by 32%.
- Email DSP Integrations: Integrates with Zapier so you can export your leads directly in HelloLeads or many other popular CRM tools such as HubSpot, Salesforce or SalesLoft
- CCPA Compliance: Ensures legal data collection since CliquePrize® uses a native mobile CMP for all in-app banner ads; this is not necessary for giveaways or promotions since the Contestants opt-in as a result of our Terms of Use
While other platforms also focus on email capture, they lack the in-depth integration features that make CliquePrize® particularly effective for building high-quality email lists.
Create Engaging Viral Marketing Campaigns with a Video Contest Builder
Engagement is key to a successful contest. CliquePrize® offers video contests that put the power of Idea Generation into the hands of the Contestant.
Gamification Features
- User-Generation Content (UGC): Contestants can win a prize for uploading a video to YouTube that is voted as the Most Popular or Highest Rated Video by other Contestants; these video contests are truly UGC opportunities for Contestants to provide their own marketing ideas for your small business as well as their own reviews
- Achievements & Points: Contestant earn 1 (ONE) Rewards point for submitting a video and could also win an additional rewards point for the winning video
- Video Storytelling: By understanding customer needs through videos, Small Businesses can take these ideas and develop marketing campaigns that resonate within the local area
Unlike other platforms, which lacks gamification, CliquePrize® uses a data-driven approach to optimize for engagement.
The Ultimate Online Contest Builder for Customizable Giveaways
CliquePrize® provides unmatched flexibility in creating giveaway experiences. Whether a its sweepstakes, event, video contest, raffle or text to instant win promotion, CliquePrize® supports all contest formats.
Post-Giveaway Features
- Winner Selection: Pick winners manually or ask CliquePrize® to do it for you automatically; manual selection is coded for blind selection ensuring fairness for all Contestants
- Physical or Digital Prize Fulfillment: Contestants can redeem a digital e-gift card from BHN Rewards, or even an in-house gift-certificate; in which case, the Contestant redeems the prize by sharing the winning QR code to you for scanning; alternatively, you can ship a Physical Prize to the winning Contestant and track it from a major delivery carrier such as UPS, FedEx or the USPS; CliquePrize® also works with Prize Fulfillment warehouses to track any prize shipped from there
Other platforms offer basic giveaways, but they lack CliquePrize®'s advanced prize winner selection and automated fulfillment capabilities, making it a better choice for long-duration campaigns.
Enhanced Lead Generation with Contest and Email Capture Tools
CliquePrize® transforms contests into powerful lead generation engines by integrating qualification tools and post-contest nurturing.
Lead Gen Tools
- Lead Scoring: Rate leads based on their likelihood to do convert; HelloLeads rates all leads automatically
- Post-Promotion Nurturing: Keeps communication flowing with Contestants through tailored email journeys and email drip campaigns
While other competitors offer basic lead collection, CliquePrize®’s lead scoring and automated nurturing make it a comprehensive, end-to-end solution. The ROI for CliquePrize® promotions can be calculated and forecasted.
Create Powerful Landing Page & Prize Detail Screens with Contest Builders
For online contests, effective landing pages are vital for converting contest participants. CliquePrize®'s Prize Details screen is much more effective at capturing Contestant opt-ins with customization.
While other platforms offer landing page functionality, CliquePrize®’s specialized optimization leads to 32% higher conversion rates.
Run Engaging Viral Sweepstakes and Customizable Contest Management
CliquePrize® offers robust tools for both the creative and administrative aspects of contest management, streamlining the process from design to fulfillment.
Administrative Features
- Rules, Privacy Policy & Terms of Use: CliquePrize® automatically provides compliant rules, privacy policy and terms of use which you can edit and customize for your own needs or you can upload your own
- Prize Summaries: CliquePrize® also provides you with a customizable space to list your prize offering, start and end dates and eligibility requirements (18+ years of age)
- FREE Templates: CliquePrize® offers 45+ FREE small business category templates if you do not have your own background graphics
Other platforms provide basic tools but lack the comprehensive administrative features that CliquePrize® offers, making it more efficient for complex campaigns.
The All-in-One Giveaway Platform for Viral Video Contests and Lead Generation
CliquePrize® offers a complete contest marketing solution in one platform, reducing the need for multiple tools and integrations. Its unified analytics provide a full view of contest metrics, making ROI calculation and campaign optimization easier.
Key Benefits
- Unified Analytics: Track everything from conversion to visualization; no other platform has data visualization at a local lead level
- Campaign Setup Efficiency: 76% faster setup times compared to using multiple tools
While other competitors offer partial solutions, CliquePrize®’s all-in-one approach ensures a seamless and efficient experience for Small Business Owners.
Build Contests and Sweepstakes with a Comprehensive Contest Builder
CliquePrize®’s contest builder allows for sophisticated campaigns with an API for post-promotion data integration.
API Integration: Advanced options for technical users; this option enables Small Businesses to tie sales data with promotional, top of the funnel lead data; no other platform can make this connection. Metrics such as Average Order Value, Total Orders and Itemized Billing can connect the dots between leads and repeat, paying customers.
CliquePrize® gives Small Business Owners the flexibility to create any campaign format without sacrificing ease of use or functionality.
- Speed and Performance: Achieve high Google PageSpeed scores for maximum conversion. CliquePrize® outperforms other competitor with its specialized contest conversion optimization
- World-Class Security: CliquePrize® is hosted on the MS Azure Cloud; unlike other platforms which use Amazon Web Services (AWS), CliquePrize® is nearly impossible to hack which safeguards Contestant data at all times
In a crowded field of sweepstakes and contest platforms, CliquePrize® stands out with its specialized features designed to optimize lead generation and viral marketing. Its all-in-one solution, advanced tools, and comprehensive analytics make it the best choice for small businesses aiming to maximize ROI from their contest campaigns.
🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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