1. Giveaways on CliquePrize® Build Email Lists For Brick & Mortar Small Businesses

CliquePrize® simplifies email list building by automatically capturing a Contestant’s email during the initial registration process on the app, requiring no re-entry unless they update their email.

• Launch a Giveaway: Create a compelling giveaway, such as an in-store gift card, exclusive product, or in-store experience (e.g., a private tasting event). Promote it through in-store signage, social media, and local partnerships. You don't need a physical gift card. CliquePrize® offers QR codes to handle the entire prize fulfillment process
• One-Click Entry: Contestants enter to win with a single click, reducing friction, and boosting registration numbers. In the process, this creates a high-quality list of local prospects interested in your small business
• Immediate Incentives: Offer a small reward, like a 5% off in-store coupon, to all entrants—win or lose—if they visit your small business within a certain timeframe. They must prove they registered on CliquePrize® by sharing the email confirmation at the register. This also proves you have captured their data

2. Why Location Matters for Effective Offers

Location-based targeting ensures offers reach Contestants who are likely to visit your store. Since CliquePrize® ensures this by using patent-pending technology that leverages Apple Location Services, you will see the following immediate benefits:

• Localized Promotions: By targeting local prospects, your odds of getting foot traffic into your small business significantly increases. The closer the Contestant lives, the higher the odds he or she will visit. For example, a boutique might offer a free accessory to entrants within 10 miles if they stop by in the next 24 hours.
• Seasonal and Event Relevance: Align offers with local events or seasons. A tanning salon might offer CliquePrize® Contestant a special offer during the winter while a swim school might offer one during the summer. Seasonality matters.
• Tracking Effectiveness: Analyze redemption rates by location to optimize campaigns. If a specific zip code shows higher registration numbers, prioritize it for future offers. Data analysis matters.

3. Crafting Subject Lines and Offers to Drive Action

Compelling subject lines and offers convert your email list into in-store visits:

• Compelling Subject Lines:
  • Urgency: “Hurry! Your CliquePrize® Offer Expires in 24 Hours!”
  • Exclusivity: “CliquePrize® Entrants Only: Unlock Your VIP Discount”
  • Personalization: “Lisa, Your Exclusive In-Store Deal Awaits!”
  • Curiosity: “Something Special Awaits You at [Store Name]”

Keep subject lines under 60 characters for higher open rates

• Irresistible Offers:
  • Discounts: Use this 15% off in-store coupon, valid for 48 hours
  • Freebies: Offer a free small item (e.g., a sample or dessert) with purchase
  • Experiential Incentives: Invite CliquePrize® entrants to an in-store event, like an exclusive product launch or chef’s demo
  • Bundle Deals: Promote a “buy one, get one half-off” offer to increase sales.

Strong subject lines boost opens, while urgent, valuable offers motivate Contestants to visit

4. Exclusive In-Store Discounts for CliquePrize® Entrants

CliquePrize® entrants are a prime audience for exclusive in-store discounts, available only to those who enter your giveaway:

• Entrant-Only Discounts: Offer a special discount, like 20% off a purchase, exclusively for entrants. For example, a bridal shop might email, “As a CliquePrize® entrant, enjoy 20% off your dream wedding dress purchase this week!”
• Time-Limited Offers: Make discounts valid for a short window (e.g., 72 hours) to create urgency
• In-Store Redemption: Require in-store redemption to drive foot traffic and showcase your store’s unique vibe

Exclusive discounts reward entrants, foster a sense of belonging, and incentivize immediate visits.

5. Early Access to New Inventory, Services, or Dishes

CliquePrize® entrants can receive privileged access to new offerings before the general public:

• New Inventory: A retailer might offer entrants first access to a new product line. For example, “As a CliquePrize® entrant, shop our exclusive winter collection in-store before it’s open to all!”
• New Services: A beauty salon could provide early bookings for a new treatment, like a hydrafacial, exclusive to CliquePrize® entrants
• New Dishes (Restaurants): A restaurant might invite entrants to try a new dish, such as a seasonal entrée, before it’s on the public menu
• Limited Availability: Emphasize that early access is for a select group like CliquePrize® Contestants and time-limitations to drive urgency

Early access makes entrants feel valued, encouraging store visits to experience exclusive offerings.

6. Loyalty and Refer-a-Friend Programs with CliquePrize® Rewards

CliquePrize®’s built-in rewards system ensures loyalty and grows through referral programs, turning entrants into repeat customers and advocates:

• Loyalty Program: Entrants earn one free rewards point for every CliquePrize® giveaway they enter. Accumulate enough points, and CliquePrize® (not the Sponsor) will send the Contestant a digital gift card. For example, a pet store might email, “You've earned a free point for entering our latest giveaway—keep entering to unlock a CliquePrize® digital gift card!” Pair this with a store-specific loyalty program, like points for every $10 spent, redeemable in-store; Remember, a purchase can never be the criteria however for winning a promotion
• Refer-a-Friend Incentives: Entrants earn one additional free rewards point for every valid Contestant they refer who creates a CliquePrize® account. For example, “Refer a friend to our giveaway and earn a free point when they join—plus, they get a 10% off coupon!” Referred friends who visit could unlock further store rewards.
• Exclusive Perks: Offer loyalty members CliquePrize®-specific benefits, like double store points during in-store events.

The built-in rewards system incentivizes repeat engagement, while referrals expand your email list organically. Remember, the list matters. Build the list and your small business will grow.

7. Enabling Online Sales or Bookings with In-Store Pickup

CliquePrize® campaigns can blend online convenience with in-store engagement:

• Online Sales: Allow entrants to purchase products online and pick them up in-store. For example, a skincare dermatology clinic might email, “Shop our new skincare products online and pick up at [Store Name] today—no shipping wait!” This could be great for Cleansers, Moisturizers, Serums, Exfoliants, Acne Treatments and Anti-aging Products
• Online Bookings: Service-based businesses, like a MedSpa, can offer online booking for entrants. For example, “Book your exclusive CliquePrize® massage online and visit us in-store!”
• In-Store Upsell: Offer in-store-only deals during pickup, like a 10% off coupon for additional purchases

Online sales and bookings save time, while in-store pickup drives foot traffic and upsell opportunities.

8. Using CliquePrize® Surveys for Customer Feedback and Satisfaction

Post-visit Surveys (i.e. quizzes, polls and questionnaires) by CliquePrize® gather insights to improve the customer experience:

• Send Surveys: Email entrants to answer a short survey inside CliquePrize® after an in-store visit, asking about their experience, product preferences, or satisfaction. For example, a restaurant might ask, “How was your meal? Share your thoughts for a free appetizer next visit!”
• Incentivized Participation: CliquePrize® Surveys offer a prize for a Contestant's valid survey response
• Act on Feedback: Use insights to refine inventory, services, or ambiance. If entrants request more vegan dishes, a restaurant could add them and notify respondents.

Surveys show you value customer input, fostering loyalty and providing actionable data

9. Complementing Emails with SMS Campaigns

SMS complements email with instant, high-open-rate communication for CliquePrize® entrants:

• Exclusive SMS Deals: Text entrants time-sensitive offers, like “CliquePrize® Exclusive: 10% off in-store today only!” Highlight their special status as giveaway registrants
• Frequency: Send 1 SMS message bi-weekly, alternating with emails to avoid overwhelming customers
• Reservations and Reminders: Use SMS to confirm bookings or remind entrants of events. For example, “Your VIP shopping slot is tomorrow at 3 PM—see you at [Store Name]!”
• Opt-In Compliance: Ensure customers that they can opt-out of SMS messages by simply responding with STOP to comply with US federal regulations

SMS’s 98% open rate is ideal for urgent offers, keeping your store top-of-mind.

10. Next Steps for Success

CliquePrize® transforms email marketing for brick-and-mortar stores with automatic email capture, a built-in rewards system, and localized campaigns. Launch a giveaway to build your localized list and convert entrants into foot traffic with exclusive discounts, early access, and loyalty programs. Complement emails with SMS and use surveys to refine your approach.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***