1. Define Your Goals

Before implementing any strategy, set clear and measurable business goals. Whether it’s increasing foot traffic, boosting sales, or growing your email list, having specific targets will guide your efforts.

2. Use Digital Promotions to Build Awareness

Digital promotions are a cost-effective way to capture attention. Tools like CliquePrize® make it easy to engage potential customers through:

• Giveaways
• Raffles
• Text-to-Instant Win campaigns
• Video contests

These promotions act as top-of-the-funnel tools to capture valuable lead information, including first and last name, email address, mobile number, and zip code. This data helps small businesses reach new local customers.

3. Target Local Leads

With CliquePrize®, small businesses—called Sponsors—pay just $29 upfront for their first promotion. The platform ensures all leads, referred to as Contestants, are local by using Apple Location Services. This means every lead has real potential to become a customer.

Sponsors also have the option to purchase the lead data for $1 per record, with no risk of purchasing the same lead twice. This approach ensures high-quality, unique leads tailored to the business’s location.

4. Expand Your Reach with Metro Markets

For small businesses looking to scale beyond their immediate location, Metro Markets provide a perfect opportunity. Metro Markets represent the largest cities across all 50 states, covering a series of zip codes within a 60-90 mile radiusaround and including the city itself.

Here’s how Metro Markets work with CliquePrize® promotions:

• Base Metro Market Included: By default, Sponsors automatically receive their local base metro market at no additional cost with their promotion.

• Additional Metro Markets: Sponsors can expand their reach by purchasing additional metro markets for $49 per market. Businesses can target up to 20 markets across the same state or different states, depending on their growth needs.

• National Promotions: After 20 Metro Markets, Sponsors can purchase National Promotions to target Contestants in all cities and states across the U.S. These packages are $999.

This flexible system allows small businesses to tailor their outreach efforts to match their growth goals. By targeting Metro Markets, Sponsors can connect with a wider pool of local prospects, referred to as Contestants, who are more likely to convert into repeat paying customers.

The ability to scale locally or nationally ensures that small businesses can grow efficiently, focusing on regions that offer the highest return on investment.

5. Capture and Market to Your Customer List

Once you’ve collected local leads through CliquePrize® promotions, it’s time to market to them. Create targeted campaigns that encourage customers to visit your business, such as:

• Exclusive discounts
• Coupons
• Special loyalty perks

Even a low conversion rate can justify the cost of running a CliquePrize® promotion. With minimal upfront spend, you can quickly see ROI by turning prospects into paying customers.

5. Build Strong Customer Relationships

Focus on nurturing leads and building relationships with customers. Personalized follow-ups, thank-you emails, and targeted offers go a long way in making prospects feel valued.

6. Run Video Contests For Market Research

Video contests are a powerful way to to collect customer insights. With CliquePrize®, you can:

• Run User-Generated Content (UGC) video contests to crowdsource creative ideas on how to market your business
• Host Sponsor-Generated video contests to test marketing videos to see what local customers respond to
• Combine both formats with Hybrid video contests for maximum impact

These video contests let Contestants vote or rate videos, ensuring active participation and creating buzz around your brand.

7. Analyze and Leverage Contest Data

The data collected from CliquePrize® promotions isn’t just a list of leads—it’s a goldmine of insights. Review participation trends and engagement rates to refine future campaigns. Understanding what resonates with your audience helps you make smarter business decisions. Create data visualizations using CliquePrize®'s partner, Qualetics.

8. Offer Events and Exclusive Experiences

Hosting events—both digital and in-person—can drive further interest. Combine this with CliquePrize® tools to capture attendee details and offer incentives like giveaways with the event. Exclusive experiences make customers feel part of a special community.

9. Nurture Leads With Digital Marketing

Consistency is key when nurturing your leads. Use your captured data to run email or text message campaigns with valuable offers and content.

For example:

• Share limited-time offers
• Highlight new products or services especially seasonal items
• Send birthday discounts or other personalized promotional offers

By staying top of mind, you can convert leads into loyal customers.

10. Monitor Results and Scale Up

Finally, track the success of your campaigns. With affordable tools like CliquePrize®, the minimal investment makes it easy to test new promotions, refine your approach, and scale up over time.

Why Digital Promotions Matter for Small Businesses

The reason small businesses grow is simple: consistent, targeted marketing using local, 1st party lists works. Digital promotions enable small businesses to capture valuable lead data and engage with their local market effectively. By offering exclusive incentives such as discounts or rewards, you give customers a reason to try out your business.

Tools like CliquePrize® make it easy and affordable for small businesses to connect with local customers, build strong relationships, and ultimately drive growth. Whether through giveaways, raffles, or video contests, these promotions are the perfect way to bring new customers to your door.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***