Lead generation. Today, its difficult to grow your business the old way – i.e. word of mouth and print ads. You need to giveaway something to create awareness of your business. But more importantly, you need to learn about your customers and their wants/desires. Ideally you should have a digital marketing campaign running at all times.

The best part about CliquePrize® is it is local. We only display your promotion based on the nearest Metro area by Zip code. That means your promotion is mostly seen by local Contestants. These are potential customers of your business. Not people from all over the country. Treat them as such. Survey them. Learn as much as you can. Data is king and the more data you collect the more optimal your marketing will be. This will result in lower customer acquisition costs as a result of more efficient Bullseye! Targeting – which in the end will grow your business.

To get started, you don’t have to pay anything for a free listing. After you create a Sponsor account and get verified, just simply go to Settings > My Bullseye! Page and complete your Public facing Bullseye! Directory listing. This will at least give potential customers an idea of who you are and what you are selling.

When you are ready, give away a prize via a promotion.

There’s a base fee upfront for running a promotion. Starting at $99 for a one-time Private Sweepstakes to $399 for a one-time Public Sweepstakes. Monthly subscriptions are $199/month. With Monthly Subscriptions you can run either Public or Private. Its your choice. Once per month.

In addition, if you want Entrant (Contestant) records, you can purchase a data plan (starting at $1/record) times the number of records after your promotion has ended. You will never pay for the same Contestant record twice. This is emailed to you after the Promotion has ended via a link to an .csv file and paid for by Invoice via Stripe.com. Contestant records will only include First Name, Last Name, Email Address, Mobile number, and Zip code. However, if you run a survey you will get survey responses but you will not know which exact Contestant answered which question. You’ll just see the total responses.

You are legally responsible for paying for the promotion upfront and fulfilling the prize you advertise in your CliquePrize® promotion – exactly as is. You are not obligated to buy Contestant data. That is optional. However, you cannot legally bait and switch the Contestant. In other words, you cannot for example offer 2 tickets to a show but give them a pack of gum instead. The only time you can switch the prize advertised is if you are giving away a prize of equal value to the original prize and the Contestant agrees it is a fair swap of prizes. The Contestant can hold you (not CliquePrize®) legally liable for not fulfilling the original prize advertised.

The prize value must be under $1000 since CliquePrize® does not offer giveaways with public bonds. If the prize is worth over $600, then you must issue a 1099 form to the winner(s) of the prize in the US. The official rules must state the value of the prize as APV (Approximate Retail Value) based on market value at the time. This is US Federal Law.

Once a Contestant wins a prize and visits your store, office or place of business, open the CliquePrize® app and your Sponsor account. Click on Fulfill and find the promotion that has ended. Then, choose a winner and select winner(s). Once the winner arrives at your business, ask the winning Contestant to show you the QR Code of their winning entry on their phone. On the very next screen, you will see a QR Code scanner. Scan the winning Contestant’s barcode with your phone. Voila. The prize has been recorded as fulfilled. If the giveaway was a free dinner for TWO, for example, simply go to your register and manually discount the entire dinner for 2 people (including tax) to $0.