Sometimes a campaign falls flat — or worse, you may have misunderstood your target clientele. Data visualization is one of the most valuable tools you can use when developing a marketing campaign. In addition to clearly illustrating vital information, data visualization can be a marketing tool in itself when used to share information with customers.
If all that seems a little overwhelming, you’re in luck. Today, CliquePrize shares a comprehensive starter’s guide to data visualization and how it can make all the difference in the world for your business.
1. Data Visualization to Understand Customers
In order to market effectively, you need to know who your customers are — and one of the most useful applications of data visualization is the ability to represent information about your customers. In its raw form, data about your client demographics can be difficult to translate into an actionable plan. If most of your repeat buyers are in the 25 to 34 age group, for example, how does this measure up against your competitors’ demographics?
The easiest way to answer questions like this — and represent the answers — is through data visualization. You can create bar graphs to compare your client demographics to your target goals, and a visual representation is far more compelling than numbers and words.
2. Data Visualization to Share Information With Customers
Data visualization is also valuable for its ability to share information with customers. You may want to convey a specific benefit of your product — for example, the absence of microplastics in your formula compared to competitors. Data visualization is the most effective way to share this information because it’s accessible and easy to digest.
Presenting information in a textual format may convey your point from a technical perspective, but it doesn’t achieve the engagement you want to receive. Data visualization helps to bridge the gap between sharing information and making it meaningful — and this allows for genuine engagement with your target clientele.
3. Data Visualization to Market to Customers
Perhaps the best direct use of data visualization is in marketing materials that are distributed to potential customers. You can use a graphic representation of product benefits, for example, on a flyer that you pass out. This is a great way to market your business, and an online flyer generator simplifies the whole process and lets you design your own flyer in minutes. All you need to do is choose a template and add text, photos, and graphics.
A data visualization graphic is an incredibly effective tool for marketing because it immediately catches the viewer’s attention and signals that there’s important information that they need to understand. Once you have your customers’ attention, you’ve established a baseline of brand awareness, and you can turn a prospective customer into a loyal client.
Leverage the Power of Data Visualization in Marketing
Marketing can be difficult for small and medium-sized businesses. It’s challenging to establish your brand, attract customers, and demonstrate your products’ value. Data visualization offers solutions to all of these problems, though, and empowers businesses to market to customers boldly. If you’re looking for a marketing strategy that’s just as educational as it is effective, try creating a flyer with a data visualization graphic and passing it out around town.
CliquePrize is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!