Small Business Marketing Advice: Constant Lead Generation

Marketing is not a one-time effort; it requires ongoing attention. Many small businesses struggle because they focus on marketing sporadically, treating it as an expense that is tolerated but not appreciated. This can often be a very narrow viewpoint. Lead generation in fact needs to be continuous, ensuring that new prospects are always entering the sales funnel. Without this consistency, small businesses rely on just handful of repeat paying customers, making it difficult to consistently meet operational expense and make a profit.

Giveaways: The Most Effective Lead Generation Strategy

One of the most effective and low-cost ways to generate leads is through giveaways. People love free products, discounts, and exclusive offers. Especially new prospects who that have never visited your small business. A well-structured giveaway campaign incentivizes prospects to "trial" your brand in exchange for their contact information. Unlike traditional ads, which may or may not result in an immediate sale, giveaways ensure that you capture leads—allowing you to nurture and convert them into paying customers over time. The lead data is what matters most.

Enter CliquePrize®: Small Business Lead Gen iPhone App

CliquePrize® is one of the most affordable options for small businesses looking to generate leads and build a valuable local, marketing list. Unlike expensive ad campaigns that burn through budgets with little return, CliquePrize® focuses on capturing high-quality leads at the lowest possible cost.

The upfront cost is low and the long term growth potential is high. Here's why:

• Low-Cost Promotions: With an entry price of just $29 for first-time Sponsors, CliquePrize® is one of the most budget-friendly ways to acquire leads
• Built-In Lead Tracking: CliquePrize® automatically categorizes leads into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring small businesses can measure the effectiveness of their campaigns
• MQL to SQL Conversion Default Rate: By default, CliquePrize® assumes that 10% of your leads will be sales-ready. However, small businesses can adjust this percentage to better align with your specific sales funnel
• Third-Party Traffic at No Cost: CliquePrize® has an affiliate Publisher feature, where you can partner with 3rd party websites and drive targeted traffic to your promotions without any additional advertising spend. If you don’t have the time or resources for this, Digital Media can handle it.

Measuring Marketing Effectiveness: Cost Per Lead & ROI

The best marketing advice is simple: track every dollar spent and measure the return on investment (ROI). The key metric for small businesses should be the cost per lead (CPL) and the conversion rate of those leads into paying customers. This is otherwise known as the Lead to Sale (S2L) rate.

Marketing dollars should always generate a return, and the best way to ensure this is by capturing local, qualified leads at the lowest possible cost. CliquePrize® makes this possible due to its patent-pending technology that leverages Apple Location Services to ensure Contestants are in fact local. They are also verified on a major US Wireless Carrier. No VOIP, WhatsApp or Google Voice numbers. By meeting these objectives, small businesses can increase their ROI and increase their cash flow by reaching their target audience quickly and cost effectively.

Marketing Is Always an Expense, But It Should Create Revenue

Every marketing effort is an expense, but the goal is to turn that expense into revenue. The challenge for small businesses is minimizing the cost of acquiring a lead while maximizing its value. CliquePrize® is designed to save businesses on marketing expenses by offering an all-in-one solution that eliminates the need for expensive paid ads or hiring third-party lead generation firms. Instead, small businesses can capture relevant 1st party Contestant data directly through the app in one-click.

Why Google My Business Isn’t Enough

Many small businesses rely on Google My Business (GMB) to attract customers. While GMB can help generate phone calls and perhaps driving directions, it does not capture any lead data. A customer may call once, but if they don’t make a purchase, there’s no way to follow up. CliquePrize®, on the other hand, ensures that small businesses collect essential customer information, allowing them to market effectively to those leads long after the initial interaction.

iPhone Users Comprise 60% Of the Economy

Over 60% of mobile phone users in the U.S. have an iPhone, making CliquePrize® a practical solution for lead generation. Since CliquePrize® is a iPhone mobile app, it effectively taps into this large audience, ensuring that small businesses reach more high-intent, affluent users in a highly secure, one-click to Enter format.

Lead generation is the backbone of small business growth, and it must be a continuous effort. The best way to generate leads at a low cost is through incentives such as giveaways. Incentive marketing works. History has proven this. So has database list marketing once the promotion is over. CliquePrize® offers an affordable and highly effective solution for capturing and managing leads while minimizing marketing expenses. By focusing on cost per lead and ROI, small businesses can ensure that every marketing dollar delivers value. Stop wasting money on advertising that doesn’t capture data—start using CliquePrize® and build a database of leads that will fuel your small business growth.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***