Digital Media is committed to supporting small businesses with customized digital marketing strategies that deliver measurable results. By leveraging the CliquePrize® app, this in-house agency is adept at localization, geo-targeting and lead capture. Whether its through improving organic search rankings to launching PPC campaigns, or creating stunning visuals, Digital Media ensures small businesses get the right reach and frequency to maximize your CliquePrize® giveaway and lower lead costs.

Core Services Offered by Digital Media

Digital Media offers a full suite of digital marketing services tailored to small business needs. Each of these channels are used daily to promote CliquePrize® digital promotions to expand reach and frequency:

• Pay Per Click (PPC): Cost-effective ad campaigns to drive immediate traffic and leads using Google 360 and Performance Max.
• Paid Social Ads: Targeted campaigns on social platforms to engage niche audiences on Meta, X, Snapchat, LinkedIn, and more.
• SEO & Content Marketing: A team of writers is ready to write your ad copy, your website copy or marketing materials for SEO purposes or paid media
• Email Marketing: Get industry-leading open rates, click thrus and conversions from cold lists or those generated by CliquePrize® promotions to nurture leads and refer a friend marketing campaigns
• Mobile Marketing: Send SMS text messages from cold lists or lists from CliquePrize® campaigns; target iPhone users with mobile display banners and in-app native ads
• GeoFencing on iPhones: Target the customers of your competitors with GeoFencing campaigns; target these customers on their iPhones as they exit your competitor's business location with CliquePrize® giveaways and convert their lead data into repeat paying customers
• Programmatic Display: Automated ad placements on premium websites to enhance visibility.
• Affiliate Publisher Management: Manage the Publishers feature on CliquePrize® and place targeted banners on 3rd party websites to drive relevant traffic to your promotion
• Graphic Design: Creating banners, logos, and other visual assets for CliquePrize promotions. See our Pricing page for rates.

Case studies: Digital Media SEO Clients

Two examples of small businesses that use Digital Media for SEO and website design:

• LeQuire Gallery (Nashville, TN)
• WashingtonDCHeadshots.com

Digital Media has been instrumental in the success of small businesses like LeQuire Gallery and WashingtonDCHeadshots.com, focusing on two critical areas: SEO and website design. Both businesses saw remarkable improvements in their online visibility and organic rankings, thanks to targeted strategies implemented by the Digital Media team.

SEO Enhancements

Digital Media crafted tailored SEO campaigns for both businesses, targeting head keywords with high search volume and relevance. Some of these tactics included:

• Targeted Content Creation: Latent Semantic Indexing while developing engaging, keyword-rich content aligned with search intent
• On-Page Optimization: Refining meta tags, header structures, and keyword usage
• Off-Page Optimization: Schema Markup and Toxic Backlink Disavowal
• Backlink Building: Establishing high-quality backlinks to strengthen domain authority.
• URL Rewriting & Cross Linking: Ensuring that URLs were concise, descriptive, and search engine friendly as well as cross-linking content; a strategic approach to internal linking helped users navigate seamlessly while enhancing the authority of important pages
• Technical SEO and Web Vitals - Core Web Vitals, enhancing page load speed, interactivity, and visual stability. These improvements significantly boosted user experience and search engine rankings.

Digital Media implemented structured data to improve search engine understanding of website content. They also conducted a thorough audit to identify and disavow toxic backlinks, protecting the small businesses from penalties and improving trustworthiness in the eyes of search engines.

Over a 12-month period, these strategies produced significant increases in organic rankings, traffic, and conversions for both LeQuire Gallery and WashingtonDCHeadshots.com.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***