From Foot Traffic to Lasting Relationships

Physical stores thrive on customer visits, but turning a one-time visitor into repeat paying customer requires strategic marketing efforts. By leveraging digital promotions, small businesses can engage Contestants beyond their initial visit, creating opportunities for repeat business.

A great way to achieve this is through the use of CliquePrize®’s Bullseye! Handle URLs, which allow small businesses to directly connect in-person customers with digital promotions. These customized URLs serve as an entry point for visitors to engage with giveaways, video contests, events, raffles, text to instant promotions and surveys such as quizzes, polls and questionnaires.

Small Business Marketing Items That Advertise Your Digital Promotions

One of the most effective ways to capture leads and build customer loyalty is by integrating digital promotions with physical marketing materials.

Package A (Private Giveaways) are perfect for this endeavor. For example:

• Placing QR codes linked to CliquePrize® promotions on receipts, menus, or store packaging
• Placing 8x10 posters (printed from a pdf), stickers, and flyers inside the store with a QR directing customers to register for the giveaway
• Encouraging Contestants to text to win a reserved keyword via CliquePrize® for a chance to win discounts or exclusive offers, collecting valuable lead information in the process

These tactics ensure that every in-store visitor has a digital touchpoint, reinforcing the brand’s presence beyond their visit.

Leveraging CliquePrize®’s Bullseye! Handle URLs

CliquePrize® provides custom Bullseye! Handle URLs, which act as a direct bridge between in-store experiences and digital marketing campaigns. By advertising these URLs prominently in physical locations, small businesses can:

• Capture leads with an easy to remember handle URL; For example, if your small business was called Rays Bagels, you could reserve the following Bullseye! Handle URL: www.cliqueprize.com/@raysbagels
• Handles such as "raysbagels" are available on CliquePrize® on a first-come, first-serve basis and deep link directly to your Bullseye! screen inside the app
• Your Bullseye! screen contains your small business summary, address (linked to Google Maps), phone, website, days/hours of operation, social media links as well as all of your current CliquePrize® promotions

With an easy-to-remember URL, CliquePrize® is your small business lead generation magnet.

Expanding Reach Beyond the Storefront

While in-store marketing materials are essential, small businesses should also extend their promotional efforts throughout the community to maximize exposure. Some high-impact strategies include:

• Partnering with local businesses to display promotional materials in complementary stores.
• Sponsoring local events or youth sports teams and handing out promotional items with links to CliquePrize® URL
• Engaging with community groups and social media pages to promote your CliquePrize® giveaways
• Advertising in low cost, local publications such as church bulletins, newsletters, community magazines and other localized media that contains your QR code and Bullseye! handle URL

Using the CliquePrize® Refer A Friend and Loyalty Rewards Program

To further enhance customer engagement, CliquePrize® offers a Refer A Friend and Loyalty Rewards Program, incentivizing Contestants to spread the word about your digital promotions. For each valid registrant a Contestant refers, they earn one free point, in addition to the free point they receive for registering for the promotion themselves.

By accumulating enough points, Contestants can earn an additional free prize, provided directly by CliquePrize®, not the Sponsor. This incentive marketing approach ensures that Contestants stay engaged while actively promoting your small business to their friends, expanding the reach of promotions virally. All referral activity and points earned are tracked inside the CliquePrize® app, making it easy for Contestants to monitor their rewards and Sponsors to benefit from organic, word-of-mouth marketing.

Connecting the Local Community with Digital Strategies

By blending physical and digital marketing, small businesses can create a cohesive brand experience that nurtures customer relationships and drives sales. Here’s how small businesses can benefit from a well-executed marketing strategy:

1. Foot Traffic Generation – Attract in-store visitors with signage, local partnerships, and events
2. Lead Capture – Use CliquePrize® digital promotions to collect contact information for future marketing
3. Engagement & Loyalty – Encourage repeat visits with ongoing giveaways, exclusive discounts, and personalized follow-ups
4. Community Visibility – Ensure promotions are seen in multiple locations, increasing brand awareness and registration
5. Sales Growth – Convert engaged Contestants into loyal, repeat paying customers who refer others

Marketing a small business effectively means bridging the gap between physical store interactions and digital engagement. CliquePrize® provides the perfect solution by offering easy-to-use Bullseye! Handle URLs and digital promotion tools that help small businesses capture leads, drive foot traffic, nurture friends and convert registrants into long-term, repeat paying customers. By utilizing strategic in-store marketing materials, leveraging the Refer A Friend and Loyalty Rewards Program, and engaging with the local community, small businesses can maximize their impact and create long-lasting relationships with their customers.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***