Your promotion using the CliquePrize® mobile app will create the list. By tapping into the power of this list, small businesses can send tailored messages such as:

• Discount offers for local customers during low traffic hours, which is often the biggest OpEx cost driver for most small businesses
• Announcements of new products or services to drive in-store foot traffic
• Exclusive event invites that encourage in-store attendance

CliquePrize® helps to warm these leads by ensuring that each contact that is added to your list has already expressed interest through the promotion, which essentially creates marketing qualified leads rather than cold contacts.

How CliquePrize®'s Incentivized Promotions Help Build A Targeted Audience

With CliquePrize®, small businesses can run promotions that attract Contestants that connect with the brand, the employees and the location. For instance, a local restaurant might offer a gift certificate as a prize, effectively giving Contestants a chance to trial your dishes for free. This prize can be seen a no-risk opportunity to try a new local small business and is better than simply a coupon.

When Contestants enter to win, they provide their contact information (i.e. first name, last, name, email, mobile and zip code) and consent to receive promotional emails and SMS Text messages. The value of these lists is significantly amplified because these are local customers who have shown active interest in both the prize and the small business providing it. By engaging with CliquePrize®, small businesses don’t just acquire contacts; they gain access to a local focus group of potential customers who can also provide feedback via customized and incentivized survey.

How Are Surveys Incentivized On CliquePrize®?

Surveys on CliquePrize® include a qualifying question. This could be something like "Where is the painting on the wall in our restaurant?" The correct answer could be behind the bar. Perhaps additional choices could include at the front door, behind the register, or near the bathrooms. Why does this matter? If the Contestant has never been to the restaurant, then he or she won't know where the painting is. This rules out Contestants who have never actually been to your restaurant.

If the Contestant is qualified to enter the Survey, then CliquePrize® offers that entrant a chance to double his or her odds of winning with a second complimentary entry into the promotion just for completing the survey. This incentive makes it worth the time to complete. This is your opportunity to learn how to improve, where your weaknesses are and how competitive your prices are. Things like poor access to parking, drafty environment, rude customer service or small quantities for high prices may not seem too obvious but can drastically impact your chance to retain loyal customers.

Database List Marketing: The Right Offer, Right Time, Right Person

One of the most effective strategies in database list marketing is sending the right offer at the right time to the right person. With CliquePrize®, small businesses can achieve this by segmenting their local database list and tailoring messages based on timing, customer preferences, and customer feedback. For example:

1. Seasonal promotions: A small clothing boutique could send an exclusive “fall collection” preview event invite to Contestants who have shown interest in winning prizes.
2. Real-time deals: For example, a local pizza shop could send an instant lunch discount via SMS during peak hours (11am - 1pm) to entice nearby Contestants to stop by.
3. Limited-time offers: To build urgency, a fitness studio might promote an end-of-summer discount for new memberships that is better than new years offers.

CliquePrize®’s email and SMS list becomes even more valuable as small businesses can track and analyze engagement with specific promotions, enabling them to refine their marketing strategies over time. Due to CliquePrize®'s integration with Qualetics, this data can be analyzed based on location, price, and frequency.

How to Test To Improve Conversions

• A/B Testing: Experiment with different offers and message formats to see what resonates best with your local audience
• Focus on Value: Highlight the value of the offer, such as a “limited-time discount” or “exclusive early access.” The more value your offer contains, the higher the conversion rate
• Encourage Engagement: Inspire customers to share your offer to friends. Use CliquePrize® Rewards Points to track sign-ups and Refer A Friend activities.

Through CliquePrize®, small businesses can build a database of engaged, local leads who are already interested in what they offer. By leveraging email and SMS lists, you can reach out to potential customers with relevant, timely offers and drive local engagement. Contestants not only gain a chance to win something of value but also get introduced to your small business, which can lead to increased foot traffic, sales, and ultimately, a loyal customer base.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***