Local Business Marketing: How to Capture Leads With Bullseye! Targeting
For brick-and-mortar small businesses, success depends on capturing, nurturing and ultimately converting prospects within a 5-10 mile radius. Digital advertising can be expensive and inefficient if it reaches people outside the local area. That’s why localized digital promotions are one of the most cost-effective ways to generate leads. CliquePrize® is a mobile app that specializes in hyper-local lead generation using patent-pending technology that leverages Apple Location Services. This ensures that only verified local Contestants can enter promotions, giving small businesses high-quality, local leads list at a fraction of the cost of less targeted digital ads. This article is courtesy of CliquePrize.
by CliquePrize staff
March 15, 2025
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Local Business Marketing: How to Capture Leads With Bullseye! Targeting
How CliquePrize® Captures Local Leads
CliquePrize® offers 6 unique digital products to capture local leads:
- Giveaways (Sweepstakes)
- Video Contests
- Event Registrations
- Raffle Ticketing
- Text-to-Instant Win Promotions
- Surveys (Polls, Quizzes, Questionnaires)
All of these digital promotions require Contestants to verify their location before entering, ensuring they are physically present in the targeted area. When someone enters a promotion, CliquePrize® captures their:
- First Name
- Last Name
- Mobile Number
- Zip Code
From CliquePrize®'s earliest days, Bullseye! was the name of the Newsletter and its lead targeting strategy. This localized lead list can be used for follow-ups, special promotions, and customer retention strategies—all while ensuring small businesses called Sponsors are only targeting verified, local prospects. Its also worth noting that these prospects can only enter from a major US Wireless Carrier such as Verizon, AT&T and T-Mobile. This eliminates fake or alias Contestant entries who try to enter to win with different VOIP, WhatsApp or burner phones.
Metro Markets: The Key to Precision Bullseye! Local Targeting
What makes CliquePrize® unique is its Metro Market system. Instead of targeting individual zip codes, which can be inefficient, CliquePrize® organizes the 41,000+ U.S. zip codes into Metro Markets—a group of zip codes forming a radius around major cities in each U.S. state, plus Washington, D.C.
Each Metro Market allows small businesses to target an entire economic region, rather than a single town, increasing the reach while maintaining local relevance. So far, 22 US States are LIVE plus Washington, DC. Each with their own unique number of Metro Markets (See chart above). Sponsors automatically receive their base Metro Market but can add additional markets in any state at $49/market.
Instead of wasting ad dollars on random online traffic, small businesses can use CliquePrize® to zero in on the highest-value local leads.
Why This Matters for Small Businesses
With CliquePrize® digital promotions, small businesses can:
- Capture highly targeted leads within their close radius to their location
- Ensure only verified local Contestants enter their digital promotions
- Increase conversion rates by engaging with high-intent, local prospects
- Spend less on marketing while achieving a higher return on investment (ROI)
Digital ads (like Facebook or Google) often target broad audiences, making them inefficient for small businesses. CliquePrize® solves this problem by ensuring every lead is local and relevant.
For small businesses looking to maximize local engagement and drive foot traffic, running digital promotions through CliquePrize® is one of the most effective and affordable strategies. By leveraging Apple Location Services and Metro Markets, businesses can capture, verify, and convert real local leads—without the waste of traditional digital advertising.
🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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