CliquePrize®'s Most Successful Giveaway Ideas For Small Business
Giveaways are a great way for small businesses to build excitement, attract new customers, and reward loyal ones. With CliquePrize®, you can create engaging promotions that go beyond the ordinary, offering unique ways to connect with your audience. From Refer a Friend and Rewards Points programs that encourage word-of-mouth marketing to Quizzes that test customers' knowledge about your business, the possibilities are endless. Run a Loyalty Contest to recognize repeat customers or host a Scavenger Hunt Giveaway to drive traffic to multiple locations. You can even organize an In-Store VIP Event with exclusive giveaways to create a memorable experience. These creative ideas, powered by CliquePrize®, will help your small business stand out and foster meaningful connections with your customers. This article is courtesy of CliquePrize.
by CliquePrize staff
January 27, 2025
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The 5 Most Successful Giveaway Ideas
Small Business Giveaway Ideas That Work
Here are the 5 most successful giveaways ideas CliquePrize® Sponsors use for their small businesses:
1. Refer a Friend and Rewards Points
Encourage Contestants to refer friends to your small business promotion. CliquePrize® automatically rewards them with one point for every Contestant who registers a valid account on CliquePrize®. Points can be redeemed for prizes, creating a win-win scenario for both you and your customers. Best of all, CliquePrize® (not you, the Sponsor), provides the prizes for loyalty rewards points.
2. Quizzes
Run a quiz about your small business and give away free prizes for the most correct answers. Reward customers who know your small business the best, turning their knowledge into a fun and engaging competition.
3. Loyalty Video Contest
Celebrate your repeat paying customers by running a Video Contest to reward them for their loyalty. Contestants who can prove their frequent visits by uploading videos of receipts or purchases from your small business is one of the easiest ways. The customer with the most visits wins a free prize, fostering deeper loyalty.
4. Scavenger Hunt Giveaway
Encourage Contestants to visit all your locations by running a scavenger hunt. Contestants must purchase something unique from each location and provide proof with receipts or videos. This is great for Small Businesses with multiple locations. This creative idea promotes exploration and increased sales across multiple locations. The Video Contest can easily be hosted by CliquePrize®
5. In-Store VIP Events with Giveaways
Create an exclusive experience for your most loyal customers by hosting an Invite-Only VIP Event. With CliquePrize®’s Private Promotions, you can send personalized invitations to select Contestants, ensuring they feel valued and appreciated. At the event, you can offer special giveaways, such as exclusive products, gift cards, or early access to new offerings, to make the experience even more memorable. Or perhaps invite a celebrity to attend if you can.
This approach not only strengthens customer loyalty but also fosters a sense of community and exclusivity around your brand. By using CliquePrize® to manage your private promotions, you can easily track engagement, invite participants, and reward them for their continued support
Some of CliquePrize's most frequent Sponsors are Bars & Restaurants, Hair Salons, Gyms, Real Estate agents, Skincare clinics and Party Rental companies.
Giveaway Ideas for Bars & Restaurants
- Happy Hour Contest: Run a giveaway offering a free happy hour experience for a group of friends. Use CliquePrize® to encourage Contestants to submit their favorite cocktail ideas or vote for the most creative happy hour photo.
- Win a Free Dinner for 2 (TWO): Offer a free meal for two using an in-store gift certificate using CliquePrize®
- Signature Dish Challenge: Run a video contest in which Contestants upload a video giving their review of their favorite dish from your menu. The video that gets the most votes wins and the winner gets a free dinner for two for exclusive access to try a new menu item.
- Cooking Class Giveaway: Partner with your chef to offer a private cooking class as the prize using CliquePrize®
- VIP Tasting Night: Reward loyal Contestants with an exclusive tasting night for your new seasonal menu. Use CliquePrize®'s Private Promotions feature to invite Contestant who frequent your establishment.
Giveaway Ideas for Hair Salons
- Transformational Makeover Contest: Offer a free haircut, color, and styling package for a Contestant who submits a video explaining why they need a makeover. Run a video contest with CliquePrize® and let other local Contestants vote for the winner.
- Scavenger Hunt Giveaway: Have Contestants visit your salon and local partner small businesses, collecting proof of purchase using videos uploaded to YouTube and voted on using CliquePrize®. The winner gets a beauty package.
- Referral Contest: Reward clients for referring friends to your salon using CliquePrize®’s refer a friend feature. The client with the most referrals wins a free service or product bundle.
- Seasonal Hair Care Giveaway: Run a quiz on CliquePrize® about proper hair care for the season. The top scorer wins a seasonal hair care kit.
- Best Hair Cut Video Contest: Run a video contest on CliquePrize® in which Contestants uploaded video of their latest hair cut at your hair salon. The one with the most votes, wins!
Brand Partner Giveaway Ideas: Workout Giveaway for Gyms and Fitness Centers
A Workout Giveaway is perfect for gyms and fitness centers looking to boost engagement and attract new members. With CliquePrize®, you can co-host the giveaway with complementary fitness brands to create an enticing prize bundle.
Example Prize Package:
- A one-month gym membership
- A set of dumbbells or kettlebells
- A yoga mat
- A branded water bottle
- A voucher for a fitness class or personal training session
CliquePrize® makes it easy to promote the giveaway, track entrants, and showcase your fitness center’s unique offerings. Use referral features to encourage Contestants to share the giveaway and grow your gym’s community.
Giveaway Ideas for Real Estate Agents
- Home Sweet Home Giveaway: Offer a prize package for new homeowners, including items like gift cards to home improvement stores, a starter toolkit, or a smart home gadget. Use CliquePrize® to run a referral-based giveaway, encouraging Contestants to share the giveaway with potential buyers or sellers.
- Local Area Quiz: Host a quiz about the neighborhood or city you serve. Contestants with the most correct answers win a local gift basket or preview viewing prior to an Open House of a new listing
- Dream Home Vision Board Video Contest: Invite Contestants to create and upload a video to YouTube showcasing their dream home vision board. The best entry as determined by CliquePrize® wins a prize, such as a free home staging consultation or a gift card to a home décor store
Giveaway Ideas for Party Rental Companies
- Party Package Giveaway: Offer a free event package, such as a tent, tables, and chairs for up to 20 guests. Use CliquePrize® to collect entries from party planners or those hosting upcoming events.
- Creative Party Theme Video Contest: Ask Contestants to submit videos to YouTube showcasing their favorite party themes or ideas. The best submission as counted by CliquePrize® wins a discount or free rental package
- Partner Giveaway: Partner with local small business for a co-branded giveaway. This could be something like a Bakery for the cake for example
- Refer a Friend Giveaway: Reward Contestants who refer others to your company with CliquePrize®. The Contestant with the most referrals wins a free rental add-on, such as a popcorn machine or photo booth.
- VIP Event Planning Night: Host an invite-only Private event for your most loyal Contestants, offering hands-on access to your party rentals and a giveaway for attendees, such as a free décor consultation. The invites can be sent using the CliquePrize® Private Promotion for Events feature
Giveaway Ideas for Skincare Dermatology Clinics
- Skincare Makeover Video Contest: Offer a prize package with a free consultation, skincare treatment, and product bundle. Run the contest on CliquePrize®, encouraging Contestants to share their skincare goals in a video
- Quiz for Clear Skin: Create a quiz about skincare myths and facts using CliquePrize®. Reward Contestants with the most correct answers with a free product or service
- Loyalty Rewards Contest: Encourage repeat visits by running a loyalty contest. Contestants who visit your clinic the most within a set timeframe win a prize
- Before & After Story Video Contest: Ask customers to share videos documenting their skincare journeys and treatments with your clinic. The most inspiring story as voted by other Contestants on CliquePrize® wins a premium skincare package.
- Seasonal Skincare Giveaway: Offer a seasonal skincare treatment or product bundle, such as winter hydration or summer sun protection. Promote the giveaway on CliquePrize®, with a bonus entry for Contestants who answer survey questions
Mistakes to Avoid When Running a Giveaway
Giveaways are a powerful way to engage your audience, but ensuring their success requires careful planning. Avoid these common pitfalls to maximize your giveaway’s impact:
1. Lack of a Clear Purpose or Goal
Without a defined objective, your giveaway may fail to deliver meaningful results. Set clear goals, whether it’s increasing social media followers, promoting a new product, or gathering customer insights using CliquePrize® surveys
2. Insufficient Promotion
Your giveaway won’t succeed if people don’t know about it. Promote it across all available channels, including social media, email newsletters, and in-store signage, to ensure maximum participation
3. Overly Complicated Entry Requirements
If entering your giveaway feels like a chore, potential Contestants may lose interest. Keep the process simple and straightforward to encourage more entries
4. Unappealing Prizes
Choose prizes that resonate with your target audience. A desirable and relevant prize will attract more participants and create excitement around your giveaway.
5. Failing to Follow Up
Neglecting to follow up with winners and Contestants can leave a negative impression. Announce winners promptly, thank all Contestants (win or lose), and share the outcome to maintain goodwill and build anticipation for future promotions on CliquePrize®.
By steering clear of these mistakes, you’ll set your giveaway up for success and create a positive experience for your audience.
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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