1. Executive Summary

A small business must define clear marketing goals, such as increasing brand awareness, generating leads, and closing sales. CliquePrize® helps small businesses called Sponsors to achieve these goals through digital promotions like giveaways, video contests, raffles, events, text to win and surveys, all designed to attract high-intent customers.

2. Business & Brand Overview

A strong brand presence sets a small business apart from competitors. CliquePrize® ensures that small businesses can showcase their brand through their free Bullseye! or Prize Details screen (see below). This is a dedicated deep-linked URL that includes your own personalized handle as well as your small business summary, address (linked to Google Maps), phone, website, hours/days of operation, social media links and links to all of your live CliquePrize® promotions. For example, if you owned Rays Bagels, your custom handle might be https://www.cliqueprize.com/@raysbagels

3. Market Research & Analysis

Understanding market trends, customer preferences, and competitor strategies is crucial. CliquePrize® custom surveys, which are offered in 3 unique formats: quizzes, polls and questionnaires, enables small businesses to gather real-time insights from local customers. Do your research first. Make sure there is demand and market fit before launching a small business.

4. Target Audience & Customer Personas

Identifying the ideal customer helps refine your Small Business marketing plan efforts. CliquePrize® uses Apple location services to ensure contestants are local, making it an excellent tool for targeting customers called Contestants within a specific geographic area (typically within 30 miles but no greater than 90 miles) from your small business in your base Metro Market (the nearest major city in your county). Small businesses can tailor digital promotions to attract their desired audience more effectively with location targeting and can find prospects within your base Metro Market that are truly

5. Marketing Goals & Objectives

Common marketing objectives include growing an email list, SMS text messaging mobile list, increasing foot traffic, and improving customer retention. CliquePrize®’s lead generation features capture valuable customer data at the top of the funnel (such as name, email, mobile and zip), providing you with qualified leads starting at $1/per lead. You will never pay for the same record twice.

6. Marketing Strategies & Tactics

CliquePrize® integrates seamlessly into various marketing strategies:

• Branding: Custom digital promotions reinforce brand identity.
• Content Marketing: Video contests give you the opportunity to test different marketing approaches and see which message works best for your target audience
• Social Media: Share your CliquePrize® giveaway on social media and even encourage followers to Enter to Win in just One-Click
• SEO & Paid Ads: Promote giveaways and contests through online advertising for increased visibility
• Email Marketing & SMS Text Messaging: Email your existing list (if you already have one) or email your CliquePrize® leads in the post-promotional stage; Send text messages as well using the low cost Hello Leads CRM; send follow-up email drip campaigns and text messages with exclusive offers.
• Affiliate Marketing: Use the Publishers feature on CliquePrize®; partner with 3rd party affiliate websites with banners in order to drive relevant traffic to your promotion; focus on quality not quantity of traffic
• Referral & Loyalty Programs: Take advantage of the Loyalty Rewards system pre-built into CliquePrize®; each valid, registered Contestant gets 1 (ONE) point for entering into your promotion as well as 1 (ONE) for every friend referral who creates a valid, Contestant account on the app.

7. Budget & Resource Allocation

CliquePrize® offers affordable pricing for first-time sponsors at $29 per promotion and $1/record (optional post-promotion), making it a cost-effective marketing tool. Small businesses can allocate budgets wisely by selecting from different pricing tiers for ad hoc Private (Base Coin Package A) or Public (Base Coin Package C) promotions; or switch at will with a monthly Subscription (Base Coin Package B) at your discretion.

8. Marketing Channels & Distribution

Small businesses can leverage CliquePrize® across multiple channels:

• Online: Website integrations, social media shares, and email campaigns
• Affiliates: 3rd party Publishers, all managed inside the CliquePrize® app
• Offline: A free 8x10 poster with custom QR code for Private promotions as well as in-store and event marketing.
• Retail & E-commerce: Drive traffic to both physical and online stores with local Metro Markets (up to 20 at $49 each) or National promotions.

9. Key Performance Indicators (KPIs) & Measurement

Tracking marketing success is essential. CliquePrize® provides measurable KPIs, including:

• Number of Contestant entries
• Number and % of MQLs vs SQLs (this percentage can be adjusted by you)
• Lead acquisition and conversion rates
• Data visualization (optional): place all the zip codes of your entries on a map and see where they are in relation to your small business

10. Implementation & Timeline

Successful marketing plans include clear timelines. CliquePrize®’s structured promotion phases enable small businesses to plan promotions effectively, ensuring maximum opt-ins and registrations over a set time period (typically 30 days for those 18+ years of age).

Marketing plans must be flexible. If a promotion underperforms, small businesses can quickly adjust their approach by tweaking entry requirements, increasing the value of the prize, or running follow-up promotions within CliquePrize®.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***