U.S. Privacy Standards

In the United States, privacy regulations are influenced by laws like the California Consumer Privacy Act (CCPA), which mandates transparency, user consent, and control over personal data. While federal privacy laws remain fragmented, states like California have set the benchmark for privacy standards, impacting how mobile apps like CliquePrize® manage user data.

Key Difference: Sponsors vs. General Advertisers

CliquePrize® distinguishes between two types of businesses that engage with users through the app: Sponsors running promotions and general advertisers displaying ads. Both interact with users in different ways, and the application of privacy controls differs accordingly.

• Sponsors Running Promotions: Sponsors create and manage digital promotions directly inside the CliquePrize® app. When Contestants choose to enter these promotions, they voluntarily provide personal information like their name, email, and zip code in exchange to participate and potentially win prizes. This data is collected and used for the specific purpose of sending marketing to the Contestant from the local small business which the Contestant can opt-out of. Sponsors are responsible for handling this information and fulfilling their promotional prize requirements. Privacy controls for data collection in these cases are outlined by CliquePrize®, meaning that the CMP does not apply to data gathered for promotion entry.
• General Advertisers Displaying Ads: General advertisers use the app to display targeted ads to all users, much like any other advertising platform. These ads run from an Ad Server and the ad inventory is not managed directly by CliquePrize®. These advertisers do not interact directly with Contestants and instead rely on the app’s data, which may include anonymized or aggregated user information. The CMP plays a critical role in managing this data by allowing users to control how their information is collected and used for ad targeting. For general advertising, the CMP ensures users can opt out of personalized ads, safeguarding their privacy according to U.S. laws like the CCPA.

How CliquePrize® Uses a CMP to Manage General Advertiser Privacy

The CMP in CliquePrize® specifically applies to data collected for general advertising purposes, not for sponsor promotions. Here’s how it protects user privacy in this context:

1. User Consent for Ad Targeting: When users (especially Contestants) interact with general ads displayed within the CliquePrize® app, they are provided with clear options to manage their data preferences. Through the CMP, users can opt out of having their data used for personalized ad targeting, ensuring compliance with U.S. privacy standards like the CCPA.
2. Anonymization for General Advertising: Unlike CliquePrize® promotions, where Contestants voluntarily provide personal information such as name, email and zip code, general advertisers only have access to anonymized or aggregated data. The CMP ensures that any data shared with advertisers is stripped of personally identifiable information (PII), allowing for compliant ad targeting without exposing user identity.
3. Compliance with U.S. Privacy Laws: The CMP helps CliquePrize® adhere to privacy regulations such as the CCPA, which mandates that users have control over their personal data. This includes the ability to know what data is collected, opt out of data sharing for personalized ads, and request data deletion. These privacy controls are applied to all general advertising activities within the app.
4. Transparency for General Advertising: Users have access to a privacy dashboard where they can review and adjust their privacy settings related to general advertising. This level of transparency gives users confidence in how their data is being managed, specifically for the ads they see while using the app.

Sponsors and Privacy: A Different Approach

While the CMP protects users from unwanted data collection by general advertisers, Sponsor promotions within the CliquePrize® app operate under a different set of privacy guidelines:

• Voluntary Data Sharing: When users enter a promotion on the CliquePrize® app, they knowingly provide personal information necessary for entry. This data is used by Sponsors to learn about Contestants (typically local customers) who may want to eventually purchase goods or services from the Sponsor. In essence, the Contestant agrees to receive marketing in exchange for the opportunity to win a free prize from the Sponsor. The Contestant, though, can opt-out of the marketing at any time. The CMP does not apply to this data because it is shared directly with the Sponsor as part of the CliquePrize® app Contestant terms.
• Sponsor Responsibility: Sponsors, not CliquePrize®, are responsible for managing and protecting the data they obtain through promotions. It is up to the sponsor to ensure compliance with privacy laws when handling contestant information. Users are informed of the Sponsor’s privacy policies and terms at the time of promotion entry, so they understand how their data will be used.

Benefits of CMP for General Advertisers and Users

Although the CMP doesn’t apply to Sponsors’ promotions, its use for general advertising offers key benefits to users:

• User Control: Through the CMP, users can decide whether their data is used for personalized ad targeting by general advertisers. This level of control builds trust and ensures users can engage with the app on their own terms.
• Transparency: The CMP provides users with full transparency about how their data is used for advertising purposes, helping to create a privacy-conscious environment within the app.
• Legal Compliance for Advertisers: General advertisers working with CliquePrize® can be confident that the platform’s CMP helps them comply with U.S. privacy laws like the CCPA, reducing the risk of legal issues while maintaining effective ad targeting.

A Privacy-Conscious Platform for U.S. Users

As privacy regulations continue to evolve in the U.S., platforms like CliquePrize® are taking proactive steps to protect user data while still allowing advertisers to engage with their target audience. By using a CMP for general advertising, CliquePrize® ensures users can enjoy the benefits of the app while maintaining control over their personal information.

Though Sponsors running promotions on CliquePrize® operate under their own privacy guidelines, the platform’s commitment to privacy and user terms is clear. By giving users the ability to opt out of personalized ads and by anonymizing data, CliquePrize® strikes the balance between effective advertising and respect for user privacy.

In the ever-evolving digital world, CliquePrize® is leading by example, creating a platform where both users and advertisers can feel confident that privacy standards are respected.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***