Small Business Marketing Tips
Marketing a small business can be tough, especially in today’s competitive landscape. Many Small Business Owners rely heavily on word-of-mouth referrals, Google Reviews, and Facebook ads to attract customers. While these tactics are valuable, they often fall short in one critical area: data collection. Without capturing information about potential customers, these efforts rarely lead to long-term, repeat paying customers—and that’s where the CliquePrize® mobile app can make a game-changing difference. This article is courtesy of CliquePrize.
by CliquePrize staff
January 25, 2025
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VideoSmall Business Marketing Tips
Watch Alison discuss this article in video format and why data capture is the key to growth.
Length: 3 minutes 53 seconds
Small Business Marketing Rewards & Incentives
Why Local Leads Matter
Local leads are the backbone of a successful small business. Unlike generic advertising campaigns that cast a wide net and target broad audiences, local marketing efforts aim to attract nearby prospects who are more likely to visit your small business, make a purchase, and become repeat paying customers.
Unfortunately, general ads that don’t capture customer data make this process inefficient. If you’re spending money on an ad campaign but don’t collect contact information from the audience, you lose the ability to follow up and nurture those prospects. This not only makes acquiring customers more difficult but also significantly more expensive.
CliquePrize® helps solve this problem by focusing on lead generation through incentives and rewards, ensuring that small businesses build a database of valuable local leads who are ready to engage.
Incentivizing Engagement Through CliquePrize® Rewards
CliquePrize® goes beyond traditional marketing by integrating a Rewards system that encourages Contestants to participate in giveaways and promotions. Here’s how it works:
- Earn Loyalty Rewards Points for One-Click To Enter Promotions: Contestants earn one point for entering a promotion and submitting their information (first and last name, email, mobile number and zip).
- Earn Loyalty Rewards Points for Referrals: Contestants can also earn an additional point for every friend they refer to the app who creates a verified account.
- Redeem Points for Prizes: Once a Contestant accumulates enough points, CliquePrize—not the small business Sponsor—sends them a free prize as a reward.
This system creates a win-win scenario. Contestants are motivated to share their data and refer others, while small businesses gain access to a growing database of verified local leads.
The Conversion: From Lead to Repeat Paying Customer
Once a local lead is captured through CliquePrize®, the real work begins: turning prospects into repeat paying customers. CliquePrize® makes this easier by giving small businesses the tools to nurture these leads:
- Email Campaigns: Send promotional offers to Contestant email addresses, such as discounts or updates about upcoming sales
- Mobile SMS Text Message Offers: Send time-sensitive deals, VIP specials, or reminders to encourage immediate action.
- In-Store Incentives: Reward CliquePrize® Contestants with exclusive in-store promotions to increase foot traffic and drive conversions. How? Share a code in your text message that can only be seen by CliquePrize® Contestants that you've captured from a promotion
- Leverage the CRM: CliquePrize® is integrated with HelloLeads, a low cost CRM (Customer Relationship Management) tool that can help you manage and send your emails and SMS Text Messages
- Analyze the Results: Since CliquePrize® is integrated with Qualetics, you can now visualize your data to see where your leads are in relation to your small business. Once you know where they are, hit those areas of town with targeted messages
This targeted follow-up process ensures that prospects don’t slip through the cracks, helping SBOs maximize their return on investment.
Why Current Local Marketing Practices Don't Work
Many small businesses lean too heavily on methods like word-of-mouth marketing, Google Reviews, and Facebook ads to attract customers. While these strategies have their merits, they come with limitations:
- Word of Mouth: This is unpredictable and not scalable. You can’t control how often your small business is recommended or who hears about it
- Google Reviews: While positive reviews build trust, they don’t provide direct access to customer data or offer a way to follow up with reviewers. Some reviewers can also leave fake reviews and its nearly impossible to stop
- Facebook Ads: These can be effective for awareness, but without capturing contact information, you can’t nurture prospects into repeat customers. Facebook also reaches an older demographic. Typically 40+ years of age. There's limited reach to Gen Z.
CliquePrize® solves these problems by ensuring that every marketing effort collects data and provides a path to conversion.
The Goal: Securing Long Term Repeat Paying Customers
The ultimate goal of any small business marketing strategy is to acquire long term repeat paying customers. CliquePrize® helps small businesses achieve this by acquiring top of the funnel local leads but also nurturing them into repeat paying customers. By incentivizing participation with rewards and leveraging data to deliver personalized offers, small businesses can create meaningful relationships with their customers that drive long-term growth.
Stop wasting money on generic ads that don’t deliver results. With CliquePrize®, you can turn prospects into loyal, repeat paying customers—all while building a valuable database of local leads. Start today and see the difference it makes for your small business!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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