CliquePrize® Surveys: Small Business & Artist Polls, Quizzes, and Questionnaires
by CliquePrize Staff
August 6, 2023
How do CliquePrize® Surveys Work?
Launching in 2024!
Survey Connection: Each Survey can be linked to a giveaway or run as a stand-alone campaign.
Increased Winning Odds: Contestants who enter a CliquePrize® survey connected to a giveaway can double their chances of winning a prize just for completing a survey.
Pre-Qualifying Question: Before participating in a survey, each Contestant must answer a pre-qualifying question. This step ensures that real patron data is collected, preventing bogus responses from individuals solely seeking to win a prize.
Example of a multiple-choice qualifying question: "Where is the bar located in our restaurant?"
If the restaurant does not have a bar or the Contestant is unsure of its location, it's highly likely that the person has never been to the restaurant and would be disqualified from the survey.
Customizable Survey Questions: Sponsors (Small Business Owners or Artists) have the freedom to customize each survey question as a Multiple Choice, Poll, or Questionnaire.
Distinguishing Between Multiple Choice Quizzes, Polls, and Questionnaires on CliquePrize®
- Multiple Choice Quizzes: Sponsors provide the question and the answers, designating the correct response. Similar to a school multiple-choice test, only one answer can be correct for CliquePrize® Quizzes.
- Polls: CliquePrize® Polls are designed to determine popularity, with no correct answer. The answer with the most Contestant votes becomes the Most Popular or Best.
- Questionnaires: CliquePrize® Questionnaires feature an open, free-form text box for Contestants to provide responses. There is no correct answer, but the feedback collected is reviewed by the Sponsor in a manner similar to a paper survey.
Flexibility in Survey Types
Sponsors can switch the type of question between Quiz, Poll, or Questionnaire for each question within a survey. Alternatively, they can choose an entire survey composed entirely of one question type, offering full customization to suit the Sponsor's preferences.
Selecting Winners for CliquePrize® Surveys
Every CliquePrize® Survey presents Contestants with a chance to win a free prize from the Sponsor upon completion. This incentive boosts Contestant responses and enhances engagement with the Sponsor. Winners are chosen at random by the Sponsor or CliquePrize®.
Special Use Cases for Offering Additional Prizes:
- Contestant Content Poll: In Polls involving Contestant content (i.e. User-Generated Content or UGC), such as a Most Popular song Poll where multiple Contestants can submit songs to Sponsors for voting, the Contestant that submits a song and receives the most votes may win a prize in addition to the general survey (random selection) reward.
- Most Correct Answers to a Quiz: In certain scenarios, the Sponsor may choose to award a prize to the Contestant with the most correct answers in a Quiz. In case of a tie, the prize winner would be randomly selected by the Sponsor or CliquePrize®.
In these instance, the Sponsors simply indicates 2 winners for the Survey rather than 1 winner when creating the Survey.
Survey Data Review
For Polls and Questionnaires, Sponsors can review survey data on an aggregate basis, ensuring anonymity of individual responses. These surveys are akin to Blind Response Surveys, protecting Contestants' identities.
For Multiple Choice Surveys, Sponsors have access to Contestants' first names, last names, and zip codes, but not their mobile numbers or email addresses. This level of access is similar to the Sponsor grading a Contestant's test.
Survey Data The Value of Survey Data for Small Businesses
The Importance of Acting On Customer Feedback Data
Acting on customer feedback is of paramount importance to the success of a Small Business. It serves as a crucial tool for understanding customer preferences, identifying areas for improvement, and building strong customer relationships. Here are 10 key reasons why acting on customer feedback is essential for the success of a small business:
- Customer-Centric Approach: Customer feedback provides direct insights into what customers want, need, and value. By listening to customer opinions, preferences, and pain points, a Small Business can align its products, services, and strategies to meet customer expectations. This customer-centric approach leads to higher customer satisfaction and loyalty.
- Continuous Improvement of Products and Services: Feedback from customers highlights strengths and weaknesses in a small business's offerings. It allows the small business to refine and enhance its products and services to better suit customer demands. Continuously improving based on feedback helps the business stay competitive and relevant in the market. This is commonly called a Feedback Loop.
- Competitive Advantage: Acting on customer feedback provides a competitive edge. Small Businesses that actively listen to their customers and implement changes based on their input are more likely to attract and retain customers. Satisfied customers are more likely to recommend the business to others, contributing to positive word-of-mouth marketing.
- Problem Resolution: Customer feedback often reveals issues and challenges that may not be apparent to the business internally. By addressing these problems promptly, the small business can prevent negative experiences from spreading and maintain a positive reputation.
- Innovation and Creativity: Feedback can spark new ideas and innovations. Listening to customer suggestions and feedback can inspire the development of new products, services, or features that cater to evolving customer needs, leading to business growth and expansion.
- Building Trust and Loyalty: When customers see that their feedback is valued and acted upon, it creates a sense of trust and loyalty. Customers appreciate small businesses that take their opinions seriously and are more likely to remain loyal and continue their patronage.
- Employee Morale: Involving employees in the process of gathering and implementing customer feedback can boost their morale. When employees see the positive impact of their work on customers' experiences, it can increase their sense of purpose and motivation.
- Cost-Effectiveness: Addressing issues and making improvements based on customer feedback can save the small business from costly mistakes. By identifying and resolving problems early, the small business can avoid potential financial losses and resources wastage.
- Adaptability to Market Changes: Markets are dynamic, and customer preferences can change rapidly. Customer feedback acts as an early warning system, enabling the small business to adapt quickly to changing market conditions and stay ahead of the competition.
- Long-Term Growth: Ultimately, acting on customer feedback contributes to sustainable growth. Happy and loyal customers lead to repeat paying customers and positive referrals, driving the small business's success in the long run.
Customer feedback is a valuable asset that small businesses should actively seek and embrace. By listening to their customers, making necessary improvements, and consistently delivering excellent experiences, small businesses can significantly increase revenue, customer retention, differentiate themselves in the market, and build lasting success.