1. Engage Customers with a Referral Program

Referral marketing is a powerful tool for small businesses that thrive on word-of-mouth, such as hair salons, bridal shops, and gyms.

• CliquePrize®’s Refer-a-Friend program offers current Contestants the ability to refer friends who register a valid CliquePrize® Contestant account and earn reward points. This incentivizes word-of-mouth marketing without extra costs.
• Offer in-store discounts or exclusive deals when Contestants refer others to your business.

Example: A local restaurant offers a free appetizer or drink for every Contestant referred who makes a purchase, increasing both new and repeat visits. Remember though, winning a prize is never contingent upon a purchase.

2. Use Local Promotions to Increase Foot Traffic

Creating offers that appeal to local customers is essential, especially for businesses like karate / music schools, tanning salons, or real estate open houses.

• Post free Offers on CliquePrize® to attract new customers who are local to your area.
• All CliquePrize® Sponsors can post Offers at any time as much as you'd like. These Offers have no bearing on the outcome of promotional prizing. They are independent listings inside the App offered to you as a free courtesy

• Include limited-time discounts, BOGO deals, or special “first-time visit” offers that encourage new Contestants to walk through your door

Example: A real estate agency could offer a free consultation or property tour for first-time home buyers who Enter to Win a promotion through CliquePrize®.

3. Optimize Your Bullseye! Directory Listing

Enhance your small business visibility by optimizing your Bullseye! directory listing on CliquePrize®. This directory helps Contestants find small businesses alphabetically within their local Metro Market.

Optimize your Bullseye! screen by adding key details:

• Business Summary
• Address (linked to Google Maps)
• Phone Number
• Website
• Operating Hours and Days
• Links to All Live Promotions Hosted on CliquePrize®

Your Bullseye! listing is deep-linked through your handle URL, such as www.cliqueprize.com/@my-handle-name, on a first-come, first-serve basis. This makes it easier for local Contestants to discover your small business, and click through to your live promotions and special offers.

Example: A local gym makes their Bullseye! page accessible with exclusive membership offers and class schedules.

4. Offer Limited-Time In-Store Events or Classes

Hosting events, classes, or workshops can increase foot traffic and create a sense of urgency for Contestants.

• Host live events like cooking classes at your restaurant, free trial kickboxing classes at your gym, or skincare consultations at your dermatology clinic
• CliquePrize® promotions can help generate buzz for these events by offering discounted rates or prize giveaways for attendance

Example: A yoga studio could offer a “bring a friend” special with a free class for the first 10 people who sign up through CliquePrize®.

5. Drive Repeat Business with Membership Deals

Encourage Contestants to return and become regulars by offering loyalty programs or membership-based deals.

• Use CliquePrize® to post exclusive offers for existing customers, such as discounts on future services or special promotions for members
• Offer packages such as 5 sessions for the price of 4 at your kickboxing studio or gym, or VIP access at a bar or tanning salon

Example: A music school could offer ONE (1) FREE YEAR of LESSONS for students who Enter to Win a CliquePrize® promotion.

6. Boost Visibility with Customer Reviews

Online reviews and testimonials are powerful sales tools for small businesses.

• Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook
• CliquePrize® can help amplify this by mirroring these Offers to those review platforms and providing exclusive deals for Contestants who leave a review.

Example: A bridal shop might offer a 10% discount on a future purchase for every bride who leaves a review after their initial appointment.

7. Create Special Discounts Around Holidays or Events

Strategic seasonal promotions can increase sales during key times of the year. For example, for tourism and lifestyle businesses, or party rental centers, you can drive bookings for special events.

• Host holiday sales or special discounts on popular items during peak seasons, such as Christmas, Valentine's Day, or New Year’s
• Promote limited-time CliquePrize® giveaways for those who sign up during specific promotional periods

Example: A party rental center could create a special discount for customers booking event rentals for holiday parties or summer weddings.

8. Partner with Complementary Local Small Businesses

Partnerships with non-competing small businesses that share a similar customer base can help drive mutual sales. Harvard Business Review found that partnerships can expand customer reach by 40%.

• Partner with a local gym with a co-branded CliquePrize® giveaway for spas or health clinics for their members
• Promote co-branded CliquePrize® giveaways for karaoke bars and music schools, or real estate agencies and home improvement stores.

Example: A hair salon could partner with a beauty store to offer a special discount on products when Contestants enter to win a CliquePrize® giveaway. The discount would be emailed or sent via a text to all registrants following the promotion

9. Showcase Your Expertise and Build Trust

Positioning your small business as an expert in its field can attract Contestants who are looking for high-quality services or products.

• Offer free workshops or consultations to educate your customers about your services
• Use CliquePrize® to host these educational Events, such as Win A free skincare consultation at your dermatology clinic or a a Win A Personal fitness consultation at your gym

Example: An HVAC business could host a free energy efficiency seminar, offering Contestants valuable tips while providing exclusive discounts for attendees who book a service.

10. Utilize Local Sponsorships and Community Engagement

Engaging with your local community helps build trust and visibility.

• Sponsor local events, charity drives, or sporting teams to build goodwill and increase brand awareness.
• Post community-focused offers on CliquePrize® to encourage people to visit your business.

Example: A karate school could sponsor a local youth sports team, offering free training sessions to those who play sports and want to learn self-defense

By using the 10 strategies above, brick-and-mortar small businesses can effectively drive sales and increase foot traffic. CliquePrize® provides valuable tools to engage local Contestants, promote referral programs, and amplify your offers. Additionally, optimizing your Bullseye! directory listing and partnering with other local small businesses can significantly boost your visibility in your community.

If you’re ready to grow your brick-and-mortar business, CliquePrize® offers customized promotions, free Offers, and strategic tools to help you achieve your sales goals.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***