Fortunately, there are plenty of options to choose from, each with its own advantages and disadvantages—and this article is here to help you navigate them all!
Read on to learn more about the 7 best marketing tools for small businesses and what they can offer you (and your budget).
1. Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic. According to research by Renolon, it’s the most widely used website statistics service, currently employed on over 10 million websites. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Analytics is one of the most powerful marketing tools for small businesses. The data it provides can be used to improve website design, user experience, and conversion rates. Additionally, it can be leveraged to create custom reports and dashboards that help you better understand your website visitors and their behavior.
The Downside: Your data is only as valuable as your ability to analyze it. In other words, this isn’t a much friendly tool for beginners.
Price: Pricing plans vary, but a limited free plan is available if your subscribers are under $2,000.
Mailchimp is an email marketing service provider founded in 2001. The company's platform enables businesses of all sizes to create and manage their email marketing campaigns. Mailchimp also offers a number of features, including automation, segmentation, and personalization that help businesses maximize the effectiveness of their email marketing campaigns.
If you’re looking to promote your events, Mailchimp is one of the best digital marketing tools for small businesses that you can use. With the platform, you can easily send targeted emails to attendees and create powerful event marketing campaigns. You can also keep track of upcoming events and ensure they’re included in promotional materials.
The Downside: Limited marketing automation features.
Price: Varies. Subscription plans start at $45/month.
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It was founded in 2006 and was developed as CRM software to help businesses take advantage of the new inbound marketing methodology, which focuses on creating valuable content that draws people to your website, rather than interruptive advertising.
Since then, HubSpot has become the leading inbound marketing and CRM software, with over 54,000 customers in more than 90 countries. Other CRM software examples and features include Zoho and OnePageCRM.
The Downside: Full functionality is expensive and add-ons add up.
Price: You can use the platform for free. But if you’re looking for advanced tools, the price is $6.67 per user/month for small to medium businesses.
Slack is a cloud-based set of tools and services for teams that allows them to communicate with each other, share files, and work on projects together. It’s designed to be simple and easy to use so team members can focus on their work, not on the technology.
The platform has become one of the most popular team collaboration tools because it’s flexible and easy to use. With Slack, teams can stay organized and connected no matter where they are. You can also check this Smartsheet review if you’re looking for a Slack alternative.
The Downside: As written in the article by Wired, users report that constant notifications from Slack can be distracting. But turning them off defeats the purpose of instant messaging.
Price: 1 user for $49/month, 3 users for $129/month.
Hootsuite is a social media management platform that enables users to track conversations and measure their impact across multiple networks including Twitter, Facebook, and LinkedIn.
With the platform, you can quickly and easily engage with your audience, monitor brand mentions, and track competitor activity. Additionally, you can schedule and publish content, as well as measure the performance of your posts.
If you’re running giveaways or contests on your social media accounts, Hootsuite is one of the most essential small business marketing software solutions for managing and measuring your online marketing campaigns.
The Downside: Can be a bit pricey and complex for starters.
SEMRush is a marketing toolkit that provides users with insights and data to help them improve their online visibility. It offers a suite of tools to help users track their SEO progress, research keywords, and analyze their competitors. Overall, SEMRush is an essential tool for any marketer looking to improve their online presence.
The Downside: UX quirks like list management.
Price: Varies whether you build your own site and depending on domain availability.
WordPress is a content management system based on PHP and MySQL that’s usually used to run websites and blogs. As reported by TechRadar, it has great community support which makes it very popular among users. You can also find themes and plugins for almost anything you need on the platform.
If you’re looking to create high-quality blogs or websites, WordPress is a great option. It’s easy to use, has plenty of features, and is highly customizable.
The Downside: Not easy for novice users.
Boost Your New Small Business with These Marketing Platforms
The best marketing platforms are essential for any new small business. They provide the foundation for building a customer base and creating a brand identity. With a little effort and creativity, you can use these platforms to reach your target market and achieve success.
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
*Image 1 by vectorjuice on *Freepik
*Image 2 by Ricarda Mölck from *Pixabay