What is CliquePrize®?

CliquePrize® is a comprehensive iPhone mobile app that streamlines the process of hosting and managing small business giveaways. It offers a range of features designed to maximize the impact and effectiveness of giveaways, including:

• Easy campaign creation and customization
• One-Click to Enter tracking and lead generation tools
• Real-time analytics for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Location-based audience segmentation since CliquePrize® is the only app on the market that uses patent-pending technology that leverages Apple Location Services
• Post-promotion lead nurturing through its partnership with HelloLeads.io
• Seamless integration with BHN Rewards for digital eGift prizing options. Winners can receive digital prizes in the form of eGift cards that are redeemable at numerous retailers, providing greater flexibility and convenience for both Sponsors and Contestants
• Flexible winner selection – Sponsors can manually select winners or have the app choose for them, adding flexibility to the process
• Prize fulfillment options – Accommodates one physical prize per promotion (which Contestants have 10 days to redeem) or hundreds of digital prizes (QR codes), which can be redeemed within a year. Digital prizes can be easily redeemed through the CliquePrize® app or through BHN Rewards, ensuring a smooth and straightforward process for winners
• Sponsor and Contestant suspension – Both parties are placed on hold during the fulfillment phase of a physical prize to ensure smooth prize delivery and prevent any issues during the reward process. Alternative prize tracking through FedEx, UPS and USPS as a fail-safe

Two Types of Giveaways: Private (Plan A) and Public (Plan C)

CliquePrize® offers two primary giveaway plans:

Private Giveaway (Plan A)

• Ideal for small businesses that want exclusive, invite-only entries
• Contestants can enter by scanning a QR code or use a fail-safe 4-digit code
• CliquePrize® provides a free 8x10 PDF poster with these codes, allowing small businesses to print and display it throughout their store, restaurant, or office
• Designed for small businesses focused on hyper-local lead generation and Contestant engagement

Monthly Subscription Option (Plan B)

• Sponsors can choose between Plan A or Plan C on a monthly basis
• Plan B provides ongoing access to private giveaway features with a subscription model, allowing flexibility for small businesses to run continuous promotions

Public Giveaway (Plan C)

• Open to all Contestants in the Metro Market on the CliquePrize® app, maximizing exposure and lead volume
• Additional Metro Markets can be purchased at $49 per market
• Helps small businesses expand their reach beyond their immediate location
• Ideal for small businesses looking to build brand awareness at scale

Giveaway Security and Ease of Use

• CliquePrize® is hosted on the MS Azure Cloud, ensuring world-class security and reliability
• The platform offers One-Click Entry, reducing friction and leading to higher registration and conversion rates
• CliquePrize® complies with the California Consumer Privacy Act (CCPA) for banner ads inside the app since the app is in the US only
• All Contestants agree to share their information per User Terms with Sponsors upon signing up, ensuring CCPA is not necessary for promotions

The Bullseye! Screen

Every CliquePrize® Sponsor gets a free Bullseye! Screen, a dedicated small business profile that includes:

• Small Business Summary – A quick overview of your company
• Company Address – Linked to Google Maps for easy navigation
• Website URL – Driving traffic directly to your small business website
• Phone Number – Allowing Contestants to contact you easily
• Days & Hours of Operation – Ensuring visibility of small business availability
• Social Media Links – Helping Contestants follow and engage with your brand
• Affiliate Publisher Management – Sponsors can also manage third-party affiliate Publishers to drive incremental traffic to their promotions. This allows small businesses to expand their reach by partnering with other websites or influencers that matter to your small business
• All Current Promotions Linked – Your current CliquePrize promotions are conveniently linked from your Bullseye! screen
• Free Bullseye! Directory Listing – Your small business is automatically listed alphabetically in the Bullseye! directory for your Metro Market, increasing your visibility within the CliquePrize® ecosystem
• Custom Handle – Sponsors can claim a unique handle (e.g., www.cliqueprize.com/@your-handle-name), available on a first-come, first-served basis. This handle is deep-linked directly to your Bullseye! screen

Lead Purchase Option

• Optional lead purchase – Available during the post-promotion phase starting at $1 per lead. This allows small businesses to purchase the Contestant records (i.e. first name, last name, email, mobile and zip) from your promotion after it ends for continued marketing opportunities. You can targeted campaigns with customized follow-ups or offers; you never pay for the same record twice
• Affordable first-time Sponsor pricing – Packages A & C start at just $29 for new Sponsors. This makes it easy for small businesses to get started without a significant upfront investment

Is There an App for Giveaways?

Yes! CliquePrize® offers a dedicated iPhone mobile app, allowing small businesses to:

• Create and manage giveaways on the go
• Utilize location-based targeting to ensure Contestants are local and relevant
• Gain a competitive edge with its patent-pending Contestant location verification

Hosting a Small Business Giveaway

To host a successful giveaway:

1. Define your goals – Identify what you want to achieve (e.g., brand awareness, lead generation, sales growth)
2. Select a platform – Use CliquePrize® for streamlined setup and management
3. Choose an attractive prize – Offer something valuable to entice entries; the more valuable the prize, the more entries you will get; The prize is also tax deductible if its for lead generation and marketing purchases
4. Set entry requirements – Ensure compliance with legal regulations (e.g., 18+ age requirement)
5. Promote the giveaway – Utilize paid media, social media, and email marketing
6. Announce winners & fulfill prizes – CliquePrize® makes this process simple and efficient; blind winner selection ensures you cant choose your friends, family or employees on purpose as the winner(s)

What is a Giveaways Platform?

A giveaways platform, like CliquePrize®, is designed to:

• Help small businesses create, manage, and optimize giveaway campaigns
• Offer features like customizable branding, Contestant tracking, lead generation, and post-promotion marketing
• Save time and money while increasing brand visibility and sales

Giveaways Software vs. Giveaways App

• Giveaways software is typically an online platform accessed via a web browser
• A giveaways app, like the CliquePrize® iPhone mobile app, offers a mobile-friendly experience with key features for quick and easy giveaway management
• Both options can be valuable, depending on business needs

Are Giveaway Leads Unique?

Giveaway leads can be unique, but small businesses rarely own a prospect's data outright. CliquePrize® helps small businesses capture key lead details, including:

• First name
• Last name
• Email address
• Mobile number
• Zip code

By adding customized survey questions, small businesses can gather more specific and valuable insights to improve marketing strategies.

Giveaway leads can indeed be unique, especially when the small business employs effective lead generation tactics but it rarely occurs. No business of any size truly owns a prospect's data. With CliquePrize®, small businesses can capture leads and at least capture first name, last name, email address, mobile number and zip code.

By implementing a combination of entry methods and encouraging Contestants to provide answers to a customized survey, small businesses can obtain high-quality leads with unique characteristics. Even though Contestants can enter multiple giveaways, resulting in overlaps in leads, the feedback you need is specific to your small business. Nonetheless, with the right strategies in place, small businesses can still nurture and convert those leads effectively. That's the art of incentive-based small business marketing.

Why are giveaways effective in viral marketing?

Giveaways are highly effective in viral marketing due to their inherent shareability and engagement potential. When participants enter a giveaway, they often share the opportunity with their friends and family, extending the reach and visibility of the campaign. Why? Because Contestants who share a giveaway with friends and family are a trusted referral source.

This viral effect can generate significant organic traffic and brand exposure. Moreover, giveaways foster a sense of excitement and anticipation, encouraging participants to engage with the brand on various platforms and spreading the word about the giveaway even further. By designing compelling giveaways and leveraging social media platforms, small businesses can amplify their digital marketing efforts and create a buzz around their brand.

How do I send marketing messages to my leads in the post-promotion phase of my giveaway?

The post-promotion phase of a giveaway is crucial for nurturing leads and converting them into customers. Through its partnership with HelloLeads.io, CliquePrize® offers features that allow small businesses to send digital marketing messages to their leads seamlessly. With HelloLeads, you can email personalized content, exclusive offers, discounts and coupons in order to keep participants engaged. Social media platforms can also be leveraged to share updates and relevant information about your brand. By staying in touch with leads through local targeted messaging and providing valuable content, small businesses can maintain their interest and guide them through the customer journey.

Is a Survey useful to add to a giveaway?

Including a Survey with a giveaway can provide valuable insights and help small businesses better understand their target audience. Data is king and customer feedback is crucial. What are you doing right? What are you doing wrong? Do you know? Since CliquePrize® offers Surveys, you can now collect information such as demographics, preferences, and feedback, which can be used to refine marketing strategies, develop new products, improve customer service and tailor messaging to specific customer segments.

Moreover, Contestants (aka Entrants) are often more willing to provide detailed information when there is an incentive such as the chance to win a prize. In fact, Contestants double their odds of winning by answering the survey. By incorporating a survey into a giveaway, small businesses can gather valuable data while simultaneously engaging Contestants and enhancing their chances of success. Its win-win to both the Contestant and the Sponsor (i..e the small business owner).

Are giveaways a good way to grow?

Giveaways can be an excellent method for small businesses to grow their customer base and increase brand awareness. By offering attractive prizes and promoting the giveaway across various channels, small businesses can attract new participants and capture leads. Giveaways provide an opportunity to engage with the target audience, showcase the brand's products or services, and build trust and loyalty within the local community. When implemented strategically and supported by effective post-promotion marketing, giveaways can have a significant impact on business small growth, driving customer acquisition, and fostering brand advocacy.

CliquePrize® offers small businesses a comprehensive and powerful tool to optimize their giveaway campaigns. By utilizing this platform, small businesses can streamline the process, generate leads, and implement effective post-promotion marketing strategies. Giveaways, when executed properly, have the potential to drive customer acquisition, increase brand awareness, and contribute to small business growth. With CliquePrize®, small businesses can leverage the power of giveaways and enhance their digital marketing efforts.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***