CliquePrize®: The Brick-and-Mortar Lead Generation & Small Business Marketing App

Traditional brick-and-mortar businesses rely on foot traffic and local customer engagement. Whether it’s a bar / restaurant, karate/music school, kickboxing / gym, hair salon / barbershop, HVAC company or even an Open House for a Real Estate agent, the way to keep the lights on is to capture the lead data of nearby consumers (called Contestants) who are most likely to visit. With increased competition, small businesses must go beyond Google My Business and Facebook ads and adopt location-based digital marketing strategies to stay competitive.

The CliquePrize® mobile app solves this problem by:

• Capturing high-intent leads using Apple Location Services to ensure Contestants are truly local
• Providing valuable customer insights, helping small businesses understand where their customers are coming from by zip code
• Facilitating engagement through promotions like giveaways, video contests, events, text to instant win and raffles to capture local leads
• Offering a highly secure app to protect Contestant data and maintain user privacy; over 60% of the US mobile users have an iPhone

Benefits of Location-Based Marketing

For small businesses, location-based marketing offers key advantages:

1. Hyperlocal Targeting –Small businesses can focus their digital marketing efforts on customers within a specific area instead of wasting resources on a broad audience
2. Higher Engagement – Localized promotions generate higher participation rates since Contestants feel they have a higher odds of winning and generally want to "trial" Small Businesses in the local area which giveaways are perfect for
3. Increased Foot Traffic – By targeting Contestants who are already nearby, location-based marketing can increase visits and conversions
4. Better ROI – By focusing marketing spend on specific zip codes where engagement is the highest, small businesses can reduce waste and maximize their return on investment

Types of Location-Based Marketing

1. CliquePrize® Promotions - Since the app uses Apple Location Services you are automatically targeting the local market
2. Geo-Fencing – Setting up a virtual boundary around a specific area such as a competitors store, CliquePrize® offers the ability to target those users with a mobile banner ad by Metro Market
3. Proximity Marketing – Using Bluetooth-enabled devices to send notifications or promotions to nearby mobile users if you ran a CliquePrize® promotion and have their mobile number

No other app on the market has the patent-pending technology CliquePrize® has to leverage Apple Location Services, especially for Small Business digital promotions and lead generation.

Location-Based Advertising with CliquePrize®

With CliquePrize®, you (the Sponsor) can create targeted promotions tailored to your local audience. If you own more than location, this is not a problem as all geo-targeting is based on Metro Markets.

• Metro Markets: Included in your promotion is your base Metro Market at no additional cost; this is typically the nearest city in your county; sometimes this may be a city in the next county over or next state over
• Adding a Metro Market: You can add a Metro Market at $49/market if you have locations outside of your base location
• Micro vs. Macro Marketing: Remember, the fight for repeat paying customers is micro, not macro—small businesses are competing within a small radius, often less than 5 miles. CliquePrize® helps small businesses refine their digital marketing to dominate this radius

Location-Based Marketing Examples

1. A local coffee shop runs a giveaway for a free coffee once a day for a month (30 days), targeting customers within their base Metro Market. Using Apple Location Services, CliquePrize® ensures only nearby Contestants can register with One-Click to Enter
2. A boutique clothing store launches a video contest where local Contestants vote on their favorite outfit. This generates engagement while promoting the store’s latest collection.
3. A fitness studio can offer a free annual membership for a family of 4 (FOUR). This will be attractive to young families as well as be worth the effort to register; especially when there are many other local gyms in the local market

Leveraging Data with CliquePrize® and Qualetics

CliquePrize® partners with Qualetics, a data visualization platform, to provide small businesses with valuable location insights.

• Zip Code-Based Data Visualizations: Small businesses can see exactly where Contestants are located based on a mapping of zip codes, allowing them to focus marketing efforts on high-density areas of where precisely the interest in their small business is coming from
• Refining Marketing Spend: By identifying the right zip codes with the highest engagement, small businesses can shift their marketing budget to the areas most likely to convert
• Better Decision Making: Instead of blindly spending on ads, small businesses can make data-driven decisions based on real customer insigh

For small businesses, location-based marketing is no longer optional—it’s essential. CliquePrize® is the ideal app for brick and mortar local businesses to capture leads, engage Contestants, and drive foot traffic using hyper-targeted promotions. With Metro Markets, Apple Location Services, and advanced data analytics from Qualetics, small businesses can refine their marketing strategy and gain a competitive edge in their local market.

By focusing on micro-marketing and leveraging real-time data, small businesses can ensure they’re reaching the right customers, in the right place, at the right time.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***