Low-Cost Promotional Strategies & Small Business Marketing
Small businesses thrive on community engagement, and an effective marketing strategy often includes connecting with local audiences through creative and meaningful campaigns. Leveraging mobile apps like CliquePrize® can make this process more accessible and affordable. This article explores the benefits of giveaways and charity events, both of which are part of CliquePrize®'s unique features, and the services of their in-house digital marketing agency, Digital Media. This article is courtesy of CliquePrize.
by CliquePrize staff
January 17, 2025
)
VideoLow-Cost Promotional Strategies
Watch Evelyn discuss this article in video format including low-cost promotional strategies for small businesses.
Length: 2 minutes 54 seconds
The given video URL is not valid or unsupported.
(https://player.vimeo.com/video/1052490561?h=fc2224d549)
Why Giveaways and Charity Events Work for Small Businesses
Giveaways are a proven way to attract attention and build a connection with your local target audience. When combined with charity events, the impact multiplies—small businesses can engage the local community while contributing to a cause that matters. Here's why these strategies work:
- Fosters Goodwill: Supporting a local charity or cause helps position your business as a community ally, enhancing trust and goodwill among potential customers (i.e Contestants on CliquePrize®)
- Boosts Engagement: Free giveaways generate excitement and drive participation, whether through event attendance, social media shares, or event registration through the app
- Increases Visibility: Events and promotions tied to good causes tend to attract media attention and word-of-mouth buzz
- Drives Customer Loyalty: People prefer to support small businesses that give back to the community. Charity-based campaigns are a strong incentive for repeat paying customers
CliquePrize® simplifies the process by offering tools to host Event Registrations with Giveaways while engaging the community in fun and meaningful ways.
CliquePrize® Events: A Unique Feature for Community Engagement
CliquePrize® Events take the concept of giveaways to the next level by combining event registration (and attendance tracking) with giveaways that support local causes. Here’s how they work:
- Creating an Event: Sponsors (local businesses) can create an event using CliquePrize®, specifying the prize details and charity involvement, if applicable. The app's low-cost promotional structure ensures small businesses of all sizes can use the app since first time Sponsors only pay $29 to start
- Event Registration: Much like straight giveaways, Events offer Sponsors the opportunity to list the prize summary, start and end dates (for event registration), event date and time, as well as event make-up date and location (in case of inclement weather)
- Event Attendance Tracking: When Contestants attend a CliquePrize® event, they simply show their QR code for the event to the Sponsor. The Sponsor scans in the code with the app and the Contestant's attendance is recorded. Its that simple
- Rewarding Attendance: Sponsors can offer free prizes to all attendees of their events (or perhaps a random prize to one or more Contestants). the rewards are at your discretion. Either way, this tactic will encourage Contestants to actively register for the event and spread the word about your small business. This creates a free, viral marketing effort
By hosting a CliquePrize® Event, small businesses can make a positive impact while gathering valuable marketing data and customer feedback.
Small Business Marketing Companies Near Me
For small businesses seeking digital marketing support in executing their CliquePrize® promotions, the app offers access to its in-house digital marketing agency, Digital Media. The agency specializes in helping small businesses promote their promotions with a variety of omni-channel digital marketing efforts. The service fee is added onto the cost of media. You must be a CliquePrize® client to use the Digital Media agency.
Services Offered by the Agency
- PPC (Pay-Per-Click) Campaigns: Digital Media offers targeted PPC campaigns to ensure your CliquePrize® promotion reaches the right audience on platforms like Google and Bing
- Paid Social Ads: Digital Media will create and manage paid social campaigns on platforms like Meta (Facebook, Instagram) and LinkedIn to drive event participation and brand awareness
- Programmatic Display: Automated ad placements help you reach your target demographic with precision, using advanced audience segmentation on the most popular DSPs. Mobile Ad Networks are the most popular for Giveaways on CliquePrize® since its an iPhone mobile app
- Email Marketing: Customized email campaigns inform existing customers about your giveaway or event as well as cold-list email outreach; email drip campaigns can be used to reward registered Contestants to refer friends
- Banner and Background Design: Need a background for your Event (with Giveaway) on the app itself? Or perhaps a banner to promote the Event on the web and mobile? Digital Media can design custom assets for you at a low-cost. See our Pricing below
- Affiliate Marketing: Only CliquePrize® has the ability for you (the Sponsor) to on-board and partner with specific website partners to drive relevant traffic to your promotion. We call these them Publishers and Digital Media can contact these Publishers as well as help you track their links inside the app
- Geofencing: No publisher offers more precise local digital marketing than CliquePrize® because Digital Media has partnered with the largest GeoFencing company in the US. You can now target Contestants who physically enter your competitors store or location with a mobile banner ad. Precision ad targeting the exact customer you wish to switch over to your small business with an enticing free giveaway offer
CliquePrize®, with the help of Digital Media, provides low-cost promotional strategies and small business marketing to help you capture local repeat paying customers. One such popular campaign is Events with giveaways for local charity events. By combining the app's innovative features with the digital marketing services of Digital Media, small business owners can precisely reach their local target audience while contributing to local meaningful causes.
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
Small Business Marketing Tips & Advice
CliquePrize® offers a number of ways to keep updated on Small Business Marketing tips and advice. Follow our RSS Feed, get messages straight to your Twitter inbox, add a Chrome extension or receive each new article via email.