Digital Media, CliquePrize®'s in-house digital marketing agency, helps Small Businesses with their CliquePrize® promotions. Now, we are leveraging AI in the following ways to make the process of running these campaigns faster, and more efficient than ever. Here's how:

1. AI-Generated Custom Prize Summaries, Rules, and Policies

Running a digital promotion requires well-structured prize summary, terms, rules, and privacy policy. Digital Media uses AI to generate:

• Custom Prize Summaries that clearly explain the giveaway and articulating the value of the prize, the start and end dates and age requirements (18) for entry
• Tailored Rules ensuring transparency and compliance with state promotional laws
• Privacy Policies & Terms of Use that protect both the Sponsor (aka Small Business Owner) and the Contestant

These AI-generated documents are then customized specifically for each CliquePrize® Sponsor, ensuring that small businesses maintain legal compliance and transparency during the Contestant registration and opt-in process.

2. AI-Powered Ad Copy, Banner Graphics, and Geofencing Campaigns

A successful digital marketing campaign requires compelling creative assets and targeted ad placements. AI helps Digital Media craft:

• Persuasive ad copy that aligns with your Small Business' brand’s voice and target audience
• Custom graphics and banners optimized for different digital platforms
• Hyperlocal geofencing campaigns that serve ads to users within a defined radius of the small business competitor specifically for mobile banners that promote your giveaway
• Management of Affiliate Publisher partnerships to help your small business partner with the most relevant 3rd party affiliate websites to drive traffic to your promotion

By leveraging AI, small businesses can execute marketing campaigns that are cost-effective, engaging, and highly targeted to reach the right audience at the right time.

3. AI-Curated Questionnaires for Market Research

Gathering customer feedback is crucial for small business growth. Digital Media uses AI to:

• Craft the best survey questions tailored to your small business in order to capture the most meaningful data
• Optimize questionnaires to ensure they are quick, easy and worthwhile for your Contestants to complete
• Analyze responses and convert qualitative data (opinions, suggestions) into quantitative data (measurable insights)

These AI-powered surveys help small businesses understand customer preferences, product feedback, and market trends, ensuring CliquePrize® digital promotions not just about lead generation but also valuable consumer research

4. AI-Driven Post-Promotion Data Analysis with Qualetics

Once a CliquePrize® promotion ends, AI can help analyze the results. Through CliquePrize®'s partnership with Qualetics, small business owners (Sponsors) can:

• Visualize lead locations on a map to see where interest in your small business is coming from by zip code
• Identify hot zones where marketing efforts should be intensified
• Optimize Return On Advertising Spend (ROAS) by targeting the most responsive zip codes

This data-driven approach helps small businesses fine-tune their digital marketing efforts, ensuring they invest in areas where they are most likely to convert prospects into repeat paying customers.

5. AI-Powered Email and SMS Campaigns for Lead Nurturing

Capturing leads is just the beginning. To convert giveaway Contestants into repeat paying customers, AI helps Digital Media craft:

• Custom email drip campaigns that nurture leads with engaging content
• Personalized SMS follow-ups to drive immediate action and foot traffic
• Automated reminders and incentives to keep Contestants reminded about your incentives to visit your small business

By using AI-generated email and SMS Text Messaging campaigns, small businesses can turn cold leads into repeat paying customers, ensuring that your small business digital marketing efforts result in bottom line sales and growth.

AI is transforming the method in which small businesses market themselves, and CliquePrize®’s Digital Media team makes it easy for Sponsors to leverage AI in their digital promotions. From creating compelling ads to analyzing data-driven insights, AI ensures that promotions not only generate leads but also drive long-term customer feedback and results driven market research.

With AI seamlessly integrated into CliquePrize®, small businesses can maximize their marketing ROI, make informed decisions, and grow your customer base cost-efficently.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***