Why A Well Written Prize Summary, Rules, Privacy Policy and Terms Matter for Giveaways
Writing a detailed prize summary, rules, privacy policy, and terms is essential for ensuring the transparency and success of any CliquePrize® giveaway. These components establish clear expectations for Contestants, which protects the interests of Sponsors as well, and ensures legal compliance within US laws and ethical standards. Recognizing the importance of these elements, CliquePrize® offers Small Business Owners, known as Sponsors, a convenient pre-written template for each section. Sponsors can easily edit and customize these templates to suit their specific promotion or create entirely new content from scratch, providing flexibility while saving time. This approach empowers Sponsors to create professional, well-structured giveaways that build trust and maximize engagement. This article is courtesy of CliquePrize.
by CliquePrize staff
January 8, 2025
Free Customizable Templates For Prize Summary, Rules, Privacy Policy and Terms
CliquePrize® simplifies the process of creating the required legal documents for giveaways. The mobile app offers free customizable templates for Sponsors to tailor to their specific needs.
- Prize Summary: Clearly outline the prize, its description, and its approximate value (which must be under $1,000 using CliquePrize®). Staying below this threshold helps Sponsors avoid bonding requirements.
- Rules: Establish clear guidelines for entry, eligibility, and winner selection. Transparency ensures fairness and builds trust.
- Privacy Policy: Explain how Contestant data will be collected, used, and protected. This reassures entrants about their information’s privacy and safety. Sponsors are permitted to send marketing communications to Contestants in exchange for a free entry into the promotion however there must always be a method to opt-out of these communications at any time.
- Terms: Define the conditions of participation, such as age (which must be 18 years or older on CliquePrize®), US residency requirements, and timelines such as start and end dates.
Why You Must Post A Public Bonding for Prizes Over $1,000 In Many US States
Prizes valued above $1,000 often must be bonded in U.S. states. Bonding involves filing a financial guarantee with local state authorities to ensure the prize is awarded as promised. This legal safeguard protects consumers from fraudulent promotions and ensures state compliance. By keeping total prize values under $1,000 using CliquePrize®, small business owners can simplify the process and save on additional legal and administrative costs.
Graphic Design Assistance for Custom Promotions
CliquePrize® makes designing engaging promotions easy with its free graphic design tools. Sponsors can:
- Choose from pre-designed templates from over 45+ small business categories or upload their own background images
- Add business logos to maintain branding consistency
For those Small Businesses who need extra help, CliquePrize® offers access to in-house graphic designers who can create custom graphics for your promotion. This service ensures your giveaway stands out with professional-quality visuals tailored to your brand.
Boost Your Campaign with Digital Marketing Services
To amplify your promotion’s reach, Sponsors can enlist the help of CliquePrize®’s in-house digital marketing agency called Digital Media. This service specializes in paid media strategies, including but not limited to:
- Google PPC Ads: Target specific keywords to attract Prospects (i.e Contestants) or those potential customers who may purchase from you
- Facebook and Social Media Ads: Reach local or niche audiences through paid social campaigns
- Email Campaigns: Engage with existing customers and drive promotion entries
- Other Paid Media Channels: Explore additional platforms to maximize reach
For an additional fee (plus media costs), Digital Media ensures your promotion reaches the right target audience, which will ensure more entrants and thus more Prospect leads enter your digital promotion.
Building Your Bullseye! Page on CliquePrize®
Every small business can create a free Bullseye! Page on CliquePrize®, a dedicated space showcasing essential information about your small business and promotions. Each Bullseye! Page includes:
- Business Address: Integrated with Google Maps for seamless navigation
- Business Summary: A quick overview of your products and/or services
- Website and Social Media Links: Direct traffic to your digital platforms
- Active Promotions: Display all current CliquePrize® giveaways in one convenient location
Sponsors can reserve a free custom handle for their Bullseye! Page on a first-come, first-serve basis. For instance, if your small business is called Ray’s Bagels, you can claim www.cliqueprize.com/@raysbagels
. Once reserved, no other small business can take this from you. This URL will redirect Contestants directly to your Bullseye! Page, streamlining the process for the one-click to Enter to Win process.
Running a Private Promotion
CliquePrize® enables Sponsors to create Private Promotions, where only select invited Contestants can enter to win. Access is restricted using a 4-digit code or QR code provided by the Sponsor which is assigned by CliquePrize®. To support private promotions:
- CliquePrize® offers a free 8x10 printable PDF poster (see below) that small businesses can display to advertise the promotion in-store
- This feature encourages customer loyalty by rewarding in-person engagement since only your customers would know about the promotion
Prize Fulfillment Options
CliquePrize® provides flexible options for fulfilling prizes, ensuring both digital and physical rewards are easy to manage:
- Digital Gift Cards:
- Use your own gift certificates or purchase digital cards from BHN Rewards, featuring hundreds of popular vendors
- Note: PayPal (which is considered a cash prize) is the one of the few options not permitted on CliquePrize®
- Physical Prizes:
- Ship items via FedEx, UPS, or USPS, with tracking available inside the app
- Alternatively, use a third-party prize fulfillment warehouse to ship your physical prize. The prize warehouse information can be stored within the app
- In-Store Redemptions:
- Use the app and click Fulfill and scan the winner’s QR code
- Fulfill the prize at checkout by applying a $0 discount (including tax, if applicable).
Sponsors can also add staff members to manage prize fulfillment. Staff users have full access to fulfill prizes but cannot purchase new promotions, a task reserved for the admin on the Sponsor account.
Expanding Your Reach with Metro Markets
When signing up, every Sponsor automatically receives access to their base Metro Market (the nearest major U.S. city) for every promotion. Sponsors can expand their reach by:
- Purchasing additional Metro Markets for $49 each (up to 20 markets)
- Opting for a National Promotion if targeting more than 20 markets
This flexibility allows small businesses to scale their promotions locally or nationally, depending on their marketing goals.
With CliquePrize®, small business owners have all the tools they need to create engaging, professional promotions that connect with their audience. From customizable templates and graphic design support to advanced marketing services and seamless prize fulfillment, CliquePrize® makes running a successful giveaway easier than ever.
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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