What Does Your Small Business Surveys Tell You?

As a small business, your goal is to understand who your customers, also known as Contestants, are and what drives their decisions. CliquePrize® Surveys can help you collect this information and give you a clearer picture of your customer base. Here are some key areas you might focus on:

• Customer Demographics: Knowing where your customers live, especially by zip code, allows you to target specific neighborhoods for marketing efforts
• Product or Service Preferences: Understanding what products or services customers want is essential for inventory management, menu updates, or service offerings
• Customer Satisfaction: You can gauge how well your small business is meeting customer expectations, from the quality of your offerings to the ambiance of your space
• Areas for Improvement: Customers can tell you where you need to improve, whether it’s parking, pricing, temperature inside your small business, menu variety, or seating options

For example, a medical spa may want to know customer expectations for the level of service they provide, the licensed massage therapist (LMT), or whether the temperature in the waiting room is comfortable. These insights will allow the small business to optimize their services and create a more inviting and efficient experience for their customers.

The Three Types of CliquePrize® Surveys

CliquePrize® offers three survey types that are ideal for brick-and-mortar small businesses to collect different types of data. Let’s break down each one and discuss how they differ.

1. Quizzes
   A quiz is a great way to test knowledge or understanding. With a quiz, there is one correct answer per question, making it ideal for gauging how much your customers know about your offerings or how they view certain aspects of your small business. For example, a medical spa might ask, "What treatment did you receive during your visit?" This helps ensure you're gathering reliable, factual information about your customers' experiences
2. Polls
   Polls, on the other hand, are about popularity. The winner is based on how many people choose a certain option. Polls are ideal for asking broad, simple questions, like "Which of these new products would you like to see next?" This type of survey helps small businesses prioritize customer preferences in a straightforward manner
3. Questionnaires
   Unlike quizzes and polls, questionnaires are qualitative. They allow for open-ended responses, giving customers the chance to express detailed feedback on their experience. This makes them perfect for gathering deeper insights into what customers like and dislike about your small business. A questionnaire might ask, "What suggestions do you have for improving our service?" or "What did you like most about your visit?" These insights are invaluable for making meaningful improvements

Sponsors can run each Survey type or run a hybrid of two or three types together. There's no cost difference.

In the US, according to our research small businesses like dermatology and real estate tend to have higher NPS scores, reflecting strong customer loyalty, while other types like party centers and tanning salons have lower scores.

Ensuring Accurate Data with a Qualifying Question

CliquePrize® helps ensure the quality and relevance of your survey data by requiring a qualifying question. This question confirms that the Contestant taking the survey has actually been to your small business. For example, a Sponsor might ask, "Where is the painting located in the lobby?" If a contestant answers incorrectly, they will be disqualified from participating in the survey, ensuring you only receive feedback from actual customers.

Additionally, by completing a survey, contestants get an extra chance to win a prize through "Double Your Odds." This gives them an automatic second entry into the promotion, rewarding them for their time and effort in providing valuable feedback.

Leveraging AI for Data Analysis

With all this data coming in, it’s important to make sense of it quickly and efficiently. CliquePrize® partners with Qualetics to help you analyze your survey results using AI. The AI can group qualitative responses into themes, giving you a clearer understanding of what customers like, dislike, or expect from your small business. For instance, AI might detect common phrases like “too expensive” or “love the ambiance,” grouping them together to give you insights into areas that need attention.

Additionally, the data can be visualized through easy-to-read charts by zip code, so you can see how different neighborhoods feel about your small business. This helps you target your marketing efforts more effectively and ensure you’re offering what your customers truly want.

Building Trust Through Testimonials

In today’s digital world, trust is everything. One powerful way to build that trust is by collecting customer testimonials through surveys. By asking customers to leave reviews and ratings, you can show future clients that others have had positive experiences with your small business.

Using full names and towns in these testimonials adds credibility. For instance, a testimonial from "Joe Williamson from Dallas, TX" carries more weight than just "Joe." Seeing the full name and location reassures future customers that the review is from a real person, which in turn builds trust in your brand.

Psychologically, customers are more likely to trust a small business that has a high number of positive reviews with detailed ratings and feedback. People tend to read reviews before trying out a new small business, so having genuine, transparent reviews can be a powerful marketing tool.

Offering Free Trials Puts Real Skin In The Game

Another powerful tool that CliquePrize® offers is the ability to run digital promotions where customers can win a free trial of your small business. A free trial, such as a digital gift certificate to your store, has far more appeal than traditional discounts or coupons. This “free” offer gives customers an incentive to visit your small business without any immediate financial commitment.

For example, a medical spa might offer a free consultation or treatment session as part of the prize for registering for a survey. This not only gives Contestants an enticing reason to share their contact information (such as their name, email, and zip code) but also helps convert them into loyal, repeat paying customers. After experiencing your small business firsthand, many Contestants who were previously loyal to a competitor may now choose to continue coming to you, making the free trial a powerful tool for customer acquisition.

CliquePrize® surveys are an effective and low-cost tool for small businesses looking to improve their offerings and understand their customers better. With the ability to gather critical insights into customer preferences, service quality, and areas for improvement, small businesses can make informed decisions that directly impact their success.

By leveraging quizzes, polls, and questionnaires, combined with AI-powered analysis and data visualization, small businesses can get the actionable feedback they need to thrive. And with the added benefits of building trust through testimonials and offering free trials, CliquePrize® proves itself to be an essential tool for any brick-and-mortar small business looking to engage with customers and grow.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***