How CliquePrize® Innovates Small Business Text Message Marketing
For the past decade or so, Small businesses have relied on text message marketing to connect with customers, but CliquePrize® has taken this strategy to the next level with Text to Instant Win Digital Promotions. The mobile app uses incentive prizes to capture Contestant leads and offer instant rewards, which drives foot traffic into the store. With a single keyword, Contestants can now text a dedicated number and instantly learn whether they've won or not. The results of these campaigns are astounding. This article is courtesy of CliquePrize.
by CliquePrize staff
March 26, 2025
)
How Text to Instant Win Promotions Work on CliquePrize®
How Text to Instant Win Promotions Work on CliquePrize®
CliquePrize®’s Text to Instant Win digital promotions combine instant rewards with lead generation:
- Contestant text a keyword (e.g., "BRIDALSHOP" or "WEDDINGVIEL") to a specific number
- A winner is instantly selected and notified via text, while all Contestants are added to the small business lead capture list
- Small Businesses can subsequently follow up with targeted text campaigns, offering discounts, appointment reminders, and event invitations to keep customers engaged
This system not only incentivizes new customers to visit but also builds a loyal audience for future promotions.
Turning Leads into Sales with SMS Marketing
Once a small business has collected mobile numbers through CliquePrize®, the next step is lead nurturing—sending personalized text messages that encourage customers to visit again. Here’s how CliquePrize® Sponsors can apply SMS marketing effectively.
1. Sales Promotions
Encourage Contestants to visit your small business with limited-time discounts sent via SMS.
Example (Bars & Restaurants):
“Hey [Name], craving something delicious? Stop by [XYZ Bar & Grill] this weekend & show this text for a free appetizer with any entrée!”
Example (Tanning Salons):
“Get that sun-kissed glow! Visit [XYZ Tanning] this week & enjoy 20% off any spray tan. Show this text at check-in.”
2. Welcome Texts
First-time Contestants should feel appreciated. A simple welcome message can encourage them to return.
Example (Gyms / Kickboxing / Yoga):
“Welcome to [XYZ Fitness Studio]! Your first class is FREE. Show this text at check-in & let’s get moving! Reply STOP to opt out.”
3. Feedback and Surveys
Gather valuable insights from Contestants by sending SMS surveys.
Example (Hair Salons / Beauty Clinics):
“Thanks for visiting [XYZ Hair Studio]! We’d love your feedback. Enter our CliquePrize® survey and double your odds of winning our giveaway! All valid survey respondents will receive 10% off your next haircut: [link]”
4. Seasonal Greetings
Celebrate holidays and special occasions with festive messages and exclusive offers.
Example (Party Rental Centers):
“Happy Halloween from [XYZ Party Zone]! Host your Night Fright with us & enjoy 25% off your Halloween Party this year if your reserve before Oct 10th!”
5. Product Launch Campaigns
Generate excitement around new services or menu additions with exclusive early access offers.
Example (Dermatology & Skincare Clinics):
“Try our new anti-aging facial at [XYZ Skincare]! Be one of the first to get 15% off if you stop by our clinic this week only."
6. Limited-Time Sales Offers
Encourage urgency with time-sensitive promotions to boost sales.
Example (HVAC Services):
“Winter is here! Stay warm with a $50 discount on furnace tune-ups at [XYZ Heating & Cooling]. Offer valid this week only—call now to book!”
7. Sending Discount Coupons to Customers
Reward loyal Contestants with exclusive text-only discounts.
Example (Karate / Music Schools):
“Hey [Name], thanks for training at [XYZ Karate]! Get 1 FREE private lesson when you bring a friend this month. Show this text to redeem!”
8. Order Updates
For small businesses offering pick-up services or appointments, SMS updates improve customer experience.
Example (Real Estate Open House):
“Hey [Name], your VIP reservation tour of the home of your dreams at 1 Maple Ave is now confirmed for this Saturday at 8AM! The Open House begins at 9AM. If you attend, you will also be eligible to win our $500 Home Depot Gift Card Giveaway on CliquePrize®!”
9. Birthday Greetings
Make Contestants feel special on their birthday with a personalized text and a small gift.
Example (Bars & Restaurants):
“Happy Birthday, [Name]! Celebrate with a FREE dessert at [XYZ Bistro] today. Just show this text to your server!”
10. Event Notifications
Promote upcoming Events using CliquePrize® and special nights to boost attendance.
Example (Real Estate Open Houses):
“Thinking of buying a home? Join us this Saturday at [XYZ Realty] for an exclusive open house event. RSVP here: [link]”
Why Small Businesses Grow CliquePrize® from SMS Text Marketing
CliquePrize® takes text message marketing beyond simple promotions by integrating lead generation and automated follow-ups. Here’s what makes the mobile app stand out:
✔ Instant Lead Generation – Contestants willingly opt-in via text to instant win promotions
✔ Increased Foot Traffic – Instant win promotions boost attendance rates through offers, coupons and in-store VIP events
✔ Automated Follow-Ups – Small businesses can send timely text messages to nurture leads
✔ Budget-Friendly Marketing – Low-cost, high-impact strategy for small businesses
With CliquePrize®, small businesses don’t just send texts—they build relationships, boost sales, and create repeat customers.
How Much Does Text Message Marketing Cost?
One of the biggest advantages of text message marketing is its affordability compared to traditional advertising. Small businesses using CliquePrize® can send lead Contestant data to HelloLeads, which is also integrated with Twilio, a leading provider of text messaging services.
Text message marketing isn’t just about sending promotions—it’s about creating an interactive customer experience that keeps people engaged. CliquePrize® makes it easy for small businesses to capture leads, reward customers, and drive sales with strategic SMS campaigns.
Cost Example for Small Businesses
Suppose a hair salon runs a Text To Instant Win Digital Promotion and receives 2,000 entries, the estimated cost would be:
- $0.0075 (standard text message fee per text) x 2,000 = $15 additional fee for that promotion
When a Contestant enters a Text to Instant Win Promotion, they text a keyword (e.g., “BRIDALSHOP” or “WEDDINGVIEEL”) to the designated number. Instead of just collecting a mobile number, CliquePrize® already knows the following Contestant details:
✅ First Name
✅ Last Name
✅ Email Address
✅ Mobile Number
✅ ZIP Code
Why This Matters for Small Businesses
- No Duplicate Entries → The Contestant’s information is already stored, so they don’t need to re-enter it every time they join a new promotion
- Higher Opt-In Rates → Since Contestants don’t have to fill out long forms and only have to text a keyword, they are more likely to register to win
- The Best Local Bullseye! Targeting → Small businesses can send SMS text messaging campaigns based on zip codes, ensuring messages reach local Contestants who are more likely to visit
- Lead Nurturing→ After a Contestant registers, their details can be automatically synced with HelloLeads, which integrates with Twilio for easy SMS text follow-ups
No Need to Register Again—Unless They Move
A Contestant’s details remain stored unless they change their mobile number, email, or move to a new location. This means small businesses can continually nurture leads without requiring repeat sign-ups, making it easier to send:
- Special offers & discounts
- Event invitations
- Reminders for expiring promotions
- Exclusive VIP deals
By eliminating friction in the lead capture process, CliquePrize® helps small businesses grow their customer base effortlessly while ensuring that every SMS campaign is reaching the right audience. Texting a keyword to a number is painless and incredibly rewarding to both parties.
If you're a small business owner, it’s time to take your SMS marketing to the next level. Start using CliquePrize® today and watch your repeat paying customer base grow!
🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
Small Business Marketing Tips & Advice
CliquePrize® offers a number of ways to keep updated on Small Business Marketing tips and advice. Follow our RSS Feed, get messages straight to your Twitter inbox, add a Chrome extension or receive each new article via email.