Raffles for Small Business: Leveraging CliquePrize® for Effective Fundraising
Raffles are a powerful tool for small businesses called Sponsors can engage their potential customers called Contestants, drive foot traffic, and support meaningful causes. By using CliquePrize®, Sponsors can easily set up digital raffles that capture leads while maintaining a fair winner selection. Through the use of QR codes and private promotions, CliquePrize® offers a seamless way to manage and promote digital raffle ticketing and winner selection tools that helps your small business with fundraising while growing your email marketing and SMS Text messaging list. This article is courtesy of CliquePrize.
by CliquePrize staff
February 1, 2025
)
Raffle Ticket Prizes For Every Small Business Budget
Raffles are an excellent way for small businesses to engage with Contestants, generate leads, and incentivize participation. By offering prizes tailored to your small business’s budget, you can attract a wide audience and collect valuable information, such as names, emails, phone numbers, and zip code, through the CliquePrize® app. Sponsors can also couple this idea with fundraisers which can be used as similar incentives to capture leads and drive small business growth. Here's how:
1. Affordable Prizes for Smaller Budgets
If you’re working with a tight budget, there are plenty of cost-effective prize ideas that still have the power to excite Contestants.
- In Store Gift Cards: A gift card to your own store makes a flexible prize that can attract a broad range of Contestants
- BHN Rewards Digital Gift Cards: Since CliquePrize® is seamlessly integrated with BHN Rewards, you can offer Contestants the opportunity to choose digital gift cards from hundreds of the world's biggest retailers such as Amazon, Walmart, Dick's Sporting Goods, GameStop and many more.
2. Mid-Range Prizes for Moderate Budgets
If you have a bit more flexibility in your budget, consider slightly higher-value prizes that can drive greater engagement:
- Exclusive Experience or Event Access: Offer a behind-the-scenes tour, a special class, or VIP access to an event you’re hosting. This makes your prize feel unique and personal. If you can invite a celebrity to this event, even better.
- Bundles or Packages: Put together a themed bundle (e.g., beauty products, wellness kits, or home decor) that offers more value while remaining affordable.
- Partnership Prizes: Collaborate with other local small businesses to offer a joint prize, like a meal at a local restaurant or a spa treatment, which also helps build community connections.
3. Premium Prizes for Larger Budgets
If you’re able to invest more, offering larger prizes can significantly increase the excitement and participation:
- Big Ticket Items: Depending on your small business, you might consider offering premium products or games like a PlayStation, XBox or Nintendo Switch or a free service package (e.g., a full year of maintenance or exclusive consultation).
- Travel Packages: For the ultimate prize, consider a weekend getaway or a travel voucher that can bring even more visibility to your small business..
How Raffles Help Build Your Customer Base
Running a raffle using the CliquePrize® app allows you to seamlessly integrate lead generation with your prize giveaways. As Contestants register, they’re prompted to provide their contact information such as first name, last name, email address, mobile number and zip code. With each entry, you’ll build a more accurate customer database that can be leveraged for future marketing campaigns, special offers, and follow-up promotions. By offering desirable prizes that align with your small business, you not only increase the visibility of your brand but also encourage customers to return, further nurturing long-term relationships.
The CliquePrize® app makes it easy to organize and promote these raffles, ensuring that small businesses of all sizes can maximize their marketing potential.
Don't Just Run A Raffle To Give Away Prizes, Launch A Small Business Fundraiser
Small businesses can enhance Contestant loyalty by organizing monthly raffles for fundraising purposes. For example, a coffee shop could run a raffle where Contestants earn 5 tickets for every $5 donation to a local charity sponsored by the Sponsor (i.e. the small business). For example, these tickets enter them for a chance to win a free medium coffee every day for a month. This strategy not only boosts engagement but also fosters community goodwill.
A Grand Opening That Makes A Splash
Announce the grand opening of your small business by hosting a grand opening digital raffle. The first 100 attendees, for example, who enter your small business get digital raffle tickets through CliquePrize® for a chance to win a prize.
Seasonal Promotions
Retailers can tailor raffles to coincide with seasonal trends. A boutique, for example, could host a "Spring Fashion" giveaway where Contestants enter to win a shopping spree with an in-store gift card, helping to promote seasonal collections while engaging their audience. Raffle tickets can be earned by donating to a charity run by the Sponsor.
Collaborative Community Raffles
Local small businesses can team up to offer joint raffles, pooling resources to provide larger prizes while increasing brand exposure. These partnerships can drive reciprocal traffic and enhance community engagement. CliquePrize® acts as the ticket distributor and winner selector tool.
Learn more about the Best Raffles App for Drawing Names as well as US State restrictions for hosting digital raffles.
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
Small Business Marketing Tips & Advice
CliquePrize® offers a number of ways to keep updated on Small Business Marketing tips and advice. Follow our RSS Feed, get messages straight to your Twitter inbox, add a Chrome extension or receive each new article via email.