The Guide To The 5 Best Marketing Strategies For Brick & Mortar Small Businesses
Brick-and-mortar small businesses need to blend traditional in-store marketing tactics with modern digital strategies. These strategies help drive traffic, capture leads, and foster customer loyalty. CliquePrize®, the iPhone mobile app, has developed The Guide to The 5 Best Marketing Strategies for Brick & Mortar Small Businesses. By executing these strategies with the help from CliquePrize®, brick & mortar small businesses can grow at a very low acquisition cost. By developing your small business into a database list marketing machine, you will see how these efforts are critical for maintaining cash flow and improving the bottom line. This article is courtesy of CliquePrize.
by CliquePrize staff
March 29, 2025
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The Guide To The 5 Best Marketing Strategies For Brick & Mortar Small Businesses
1) Offer Online Reservations – Streamline Customer Experience
Why It Works:
Offering online reservations gives customers an easy and convenient way to book your services. Whether you're running a restaurant, a beauty salon, or a fitness center, reservations save Contestants time and ensure a smoother experience.
How to Integrate CliquePrize®:
- Create Promotions Tied to Reservations: Use CliquePrize® to run promotional contests encouraging customers to book online. For example, “Book your next meal at [Your Restaurant Name] through our online reservation system and enter to win a free appetizer via CliquePrize®!”
- Capture Leads via Reservation Surveys: Encourage Contestants to fill out a short survey or poll after booking their reservation, asking them about their preferences or their reason for visiting; Contestants can double their odds of winning if you use CliquePrize®'s Survey tool
Benefit:
This strategy builds customer convenience while capturing data that will help refine your marketing strategy. CliquePrize® enhances the experience by offering additional benefits for engaging with the reservation system, ensuring both immediate and repeat business.
2) Offer Live Chat on Your Website – Connect Digitally and Physically
Why It Works:
Live chat gives Contestants a real-time way to get answers to their questions, boosting your store’s reliability and accessibility. Whether customers are inquiring about availability or looking for more information, live chat fosters a stronger relationship. There are a lot of free online LIVE chat tools available too.
How to Integrate CliquePrize®:
- Promote Promotions via Live Chat: When Contestants inquire about your services, answers their questions and always have a Call to Action (CTA) at the end of the conversation to enter to win your CliquePrize® promotion.
For instance, “By the way, don’t forget to enter our CliquePrize® giveaway for a chance to win a free <INSERT PRIZE NAME> which can be redeemed the next time you visit us!” - Capture Leads through the Promotion: As you direct Contestants to visit your Bullseye! handle URL, such as www.cliqueprize.com/@your-handle-name, you can capture their lead information as they enter to win
Example – Hair Salons / Nails / Beauty:
A beauty salon could integrate live chat on its website, offering personalized beauty tips or product recommendations. Simultaneously, you could promote a CliquePrize® promotion for a free facial or haircut, boosting both lead capture and foot traffic at the same time
Benefit:
Live chat humanizes your small business, providing a personal touch that Contestants appreciate. Pairing it with CliquePrize® promotions encourages Contestants to engage more frequently, improving retention and increasing your marketing list database
3) Inventory Management – Beat Online Retailers
Why It Works:
Brick-and-mortar stores have the advantage of providing Contestants with immediate access to products. Showing that an item is available in-store today can significantly influence a buyer’s decision to visit.
How to Integrate CliquePrize®:
- Promote Product Availability On Your Website: Create a CliquePrize® Private Promotion that is tied to specific inventory items. For example, “We have X number of Y items available today. If you'd like to reserve this item, visit our store and Enter to Win our CliquePrize® giveaway. Purchase is not required if you visit."
Benefit:
- As a Sponsor, you are driving foot traffic to your store with an exclusive offer to Enter to Win; at the store, display the CliquePrize® 8x10 poster to all Contestants with the QR code or simply verbally give them the 4 digit code; if they enter the giveaway, you can then make the item available for purchase; they do not have to purchase as a condition of entry but its a fantastic incentive to; in the end, you will at least get their lead contact data
Example – HVAC:
A local HVAC company could create a CliquePrize® giveaway offering a chance to win a free air conditioning tune-up. Contestants who book their HVAC service online can enter to win the free tune-up; again, the Contestant is not obligated to purchase anything but can schedule a tune-up online and you can reward them with access to a CliquePrize® Private Promotion
Benefit:
This strategy increases appointments while ensuring that you can capture valuable customer data for future outreach and promotional efforts. CliquePrize® helps turn online reservations into an engaging and rewarding experience for Contestants
4) Host Industry Events
Why It Works:
Hosting industry-specific gatherings, workshops, or events positions your store as a hub for community engagement. It gives customers an opportunity to interact with your business and industry peers in a unique way.
How to Integrate CliquePrize®:
- Promote Event Registrations via CliquePrize®: Use CliquePrize® to manage Event registrations, making it easy for Contestants to sign up for your gatherings
For example, “Attention Wedding Planners and Brides to Be: Join us for an exclusive Bridal Shop event and you will be eligible to win a [Name Of Prize] through CliquePrize®!”
Example – Bridal Shops:
A bridal shop could host an exclusive event for wedding planners, featuring product demos, exclusive offers, and an evening of networking. Registrants would enter the event through CliquePrize® if they attend, and the shop could reward attendees with discounts or gifts for entering; the private promotion is shared inside the store only
Benefit:
Gatherings create meaningful customer interactions and strengthen community ties. By integrating CliquePrize® for event registrations into the process, you can turn the event into a valuable lead-generation opportunity
5) Host A Local Charity Fundraiser With Digital Raffle Tickets
Why It Works:
Tying goodwill with lead generation almost never fails. By offering to collect donations to a charitable cause, you can drive foot traffic to your small business by offering a digital raffle hosted by CliquePrize®
How to Integrate CliquePrize:
- Raffle Ticketing & Winner Selection: You collect the donations and share the donation code (based on the amount) to the Contestant; CliquePrize® will assign the digital raffle tickets; customize how many tickets each donation level is worth. At the time of the drawing, you can select winners digitally and announce them in the store by number (names are not revealed as you select). If the winner is at the store, he or she can redeem the prize immediately. If not, you can arrange for pick-up at a later time. CliquePrize® reveals the winner's info after the winner has been selected
Example – Gyms / Sports:
A gym could host a "Donate To Challenged Athletes Foundation (CAF), Special Olympics, or Boys & Girls Clubs of America & Enter To Win Our Raffle"
Focus on collecting donation money to promote physical activity and wellness for individuals with disabilities or at-risk youth. One random, lucky winner can also win a prize during the Raffle Drawing using CliquePrize®, which can be redeemed in the store. This not only drives foot traffic to your small business but gives Contestants a solid reason to attend
Benefit:
Exclusive Private Promotions such as Raffles offer a unique opportunity to engage Contestants and build loyalty for a local cause. When you pair these Raffles with CliquePrize®, you’re not just hosting a one-time activity—you’re creating a long-term relationship with Contestants and civic organizations. It also goes without saying, you are capturing Contestant lead data in the process.
By blending in-store engagement with the power of digital tools like CliquePrize®, small businesses can increase foot traffic, capture valuable leads, and foster deeper relationships within the community. Whether you’re offering online reservations, hosting exclusive events, or managing inventory effectively, CliquePrize® serves as a valuable tool to enhance your marketing efforts and drives repeat paying business.
🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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