Small Business Marketing Plans

1. Giveaways and Video Contests

Giveaways and video contests are powerful tools for engaging local audiences. CliquePrize® offers Sponsor-Generated, User-Generated Content (UGC) and Hybrid video contests that is your premiere idea generation tool. Can't come up with marketing ideas to promote your small business? Ask your customers. Encourage them to create videos, upload them to YouTube and then either ask them to vote for the best or rate the best (1 to 5 stars) to determine the your optimal message. Take the guesswork out and gather qualitative data such as preferences, trends, and opinions. CliquePrize® is your ultimate Market Research tool.

2. Event Registration and Raffles

Hosting local events and offering raffles through CliquePrize® can be just as effective as giveaways and video contests for generating leads. You can even have an in-person raffle drawing and drive foot traffic to your store while using CliquePrize® to handle the ticketing and winner selection.

3. Text-to-Instant Win Promotions

Want to be known for specific keywords such as "top salon", "best pizza", "my real estate agent"? Simply ask Contestants to text the keyword (if it’s available) to CliquePrize®'s dedicated number and they will instantly know if they've won your giveaway or not. You will still get their lead regardless.

4. Surveys: Quizzes, Polls, and Questionnaires

Surveys are excellent tools for collecting targeted data about local markets. CliquePrize® makes it easy to conduct quizzes, polls, and questionnaires to gather customer insights.

In the setup phase, CliquePrize offers Sponsors the opportunity to ask Contestants a qualifying question. This will ensure that they have actually visited your small business and helps filter for qualified leads, improving the reliability of the collected data.

In the campaign phase, Sponsors can choose from 3 possible formats:

a) Quizzes: these surveys are in multiple choice format with questions and answers. The Sponsor provides both to CliquePrize® and Contestants must answer correctly just like a quiz in school.

b) Polls: these surveys are in multiple choice format with questions and answers. The Sponsor provides both to CliquePrize® but this time, there are no correct answers. Its a popularity contest. The most popular answer by the registered Contestants wins.

c) Questionnaires: these are Sponsor questions with a text box for Contestants to freely respond with answers. There are no correct answers but these types of surveys are qualitative and extremely useful for customer feedback about your small business. CliquePrize® uses AI to summarize the responses and group them accordingly. Our partner, Qualetics, can then take those responses at map them into data visualizations. This process offers an incredibly powerful analysis for small businesses.

In worth noting, Sponsors can also do a hybrid format of all three survey formats in one survey or just two of the formats. Its your choice.

3rd Party Publishers (Affiliate Websites)

One often-underutilized CliquePrize® feature is the Publishers functionality. Every promotion needs traffic but more importantly relevant traffic. Small Businesses can partner with local websites to drive leads. A simple banner exchange is beneficial to both the Sponsor and the Publisher. If you don't have the time to manage this process, CliquePrize®'s in-house digital agency called Digital Media can manage Publishers for you for an added fee. This digital strategy can drive high-value engagement at a fraction of the cost of traditional advertising.

Does Broadcast Media Have Any Role For Small Businesses?

Casting a wide net is often very expensive and results in very little conversion. A couple of popular tactics include:

1. Posters and Billboards

Placing posters or renting billboard space in high-traffic areas can reach lots of local people at once. However, you need to make the cost pay off and the best way to do that is to ensure you are capturing leads. It's convenient that CliquePrize® offers Sponsor’s an easy-to-remember Bullseye handle. For example, if your small business was called Rays Bagels you could promote your easy to remember handle URL as:

👉 https://www.cliqueprize.com/@raysbagels

This URL will redirect to your Bullseye! screen where all of your CliquePrize® promotions will be listed inside the app as well as your small business summary, business address (with a link to Google maps), phone, hours, website and social media links.

Promote your Bullseye! handle URL on Billboards and Posters. This will drive traffic to your giveaways and you can finally capture leads from broadcast media.

2. Value Packs

Inclusion in local coupon booklets or value packs distributed door-to-door can also work the same way as posters and billboards can.

Maximizing the Value of CliquePrize® Promotions

The success of any marketing campaign lies in its ability to capture data and convert interest into actionable insights. CliquePrize® not only helps Sponsors run innovative promotions but also ensures Market Research delivers valuable data to drive smarter small business marketing ideas.

By combining the app’s digital features with offline advertising strategies, small businesses can build campaigns that reach your local target audiences, nurture, and convert long-term repeat paying customers. Whether you’re running a giveaway, leveraging the Publishers feature, or putting up posters in your community, CliquePrize® makes it easier than ever to reach local prospects, nurture and ultimately convert prospects at a very low cost.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***