How CliquePrize® Drives Foot Traffic to Brick-and-Mortar Small Businesses
The future of brick-and-mortar small businesses is focused on finding effective ways to bring customers into your store, especially as online shopping continues to grow. While e-commerce is convenient, many consumers still prefer in-person shopping experiences—and they tend to spend more in-store than online. With so many options in the local market, how can you stand out? CliquePrize® offers a powerful suite of digital promotional products designed to increase foot traffic into your small business. Local Bullseye! targeting coupled with incentive offers such as a free prize, it can be done. It all starts with a database marketing list. This article is courtesy of CliquePrize.
by CliquePrize staff
March 25, 2025
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The Top 8 Strategies to Drive Contestants to Your Brick & Mortar Small Business
The Top 8 Strategies to Drive Contestants to Your Brick & Mortar Small Business Using CliquePrize®
Here are five effective ways to use CliquePrize® to boost in-store visits:
1. Bullseye! Location-Based Digital Promotions 
CliquePrize® utilizes patent-pending technology that leverages Apple’s location services to ensure that only local Contestants see your promotions. Through geo-targeted digital promotions, small businesses can reach people within a Metro Market (i.e. 30-90 miles around the nearest major city to your small business), increasing the likelihood that they will visit in person
2. Loyalty Campaigns
Loyalty programs keep customers coming back. CliquePrize® rewards Contestants who enter promotions and refer friends with 1 (ONE) reward point for each action. Use this technology to get grow your database marketing list (i.e. first name, last name, email, mobile and zip) and incentivize them to refer friends who are likely to register to win
3. Geo-Fencing
Geo-fencing is a tactic where small businesses attract Contestants away from competitors by offering an "Enter to Win" promotion based on their presence inside your competitor's location. CliquePrize® can help you set up digital promotions that specifically target people inside these stores with mobile banner ads on their iPhones
4. Event-Based Marketing
Special events draw people into brick & mortar locations by providing an engaging reason to visit. With CliquePrize®, you can promote in-store events, such as product demonstrations, tasting events, or special sales, ensuring that Contestants know about these experiences and are incentivized to attend. You can even create an Event using CliquePrize and give away prizes just for attending. Remember, in the process you will capture their lead information
5. Customer Feedback Is Priceless
Building strong customer relationships is key to long-term success. CliquePrize® enables small businesses to gather direct feedback through Surveys such quizzes, polls, and questionnaires which allow you to understand what Contestants like, dislike and want to see from your small business. For example, you could offer a free prize to everyone who responds to the Questionnaire with a valid survey response. Incentive marketing works. Capture lead data with the right incentives.
6. Real-Time Text to Instant Win Promotions
Seasonal and real-time Text to Instant Win promotions can be a great way to drive traffic. Using CliquePrize®, you can ask Contestants to text a specific keyword to a pre-determined mobile number. The Contestant can only redeem the prize if they are in the store. There's no better incentive than that.
7. Raise Money For A Local Charity With A CliquePrize® Digital Raffle
While CliquePrize® does not permit Sponsors to require Contestants to purchase something in order to win a free prize, you can however collect money offline and donate the proceeds to a local charity though Raffles. CliquePrize® will simply handle the digital ticketing and winner selection for the raffle. Giving back to the local community goes a long way towards establishing trust and helps your brand get noticed.
8. Turn Video Reviews Into A Video Contest
Why not ask the first 50 Contestants to submit their video review of your small business? This would occur during the Submission Phase. Make it a requirement that they must visit your small business with no obligation to purchase. Narrow the video submissions down to the 5 best video reviews during a CliquePrize® Video Contest and then ask Contestants to vote on the most useful, informative review. This would occur during the Voting Phase. Not only will the Contestant with the winning video win a free prize but so will one lucky random voter.
CliquePrize® goes beyond traditional advertising by providing a gamified, incentivized approach to brick & mortar local marketing. By integrating location-based targeting, geo-fencing tools, and data-driven insights, small businesses can attract the right customers at the right time, maximizing foot traffic and in-store sales.
If you're looking to enhance your brick-and-mortar marketing strategy, CliquePrize® offers an affordable and effective way to connect with local customers and drive in-store visits. Start your first promotion today and experience the difference!
🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!
CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***
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