CliquePrize® offers small businesses a suite of products to generate leads efficiently and cost-effectively. This is mainly due to localization. The mobile app utilizes Apple Location services, which highly increases your Contestants likelihood of becoming a repeat paying customer.

These products include:

1. Giveaways

Giveaways are a proven way to attract attention and encourage participation. CliquePrize® makes it easy for small businesses to run local giveaways otherwise known as sweepstakes, offering enticing prizes to engage their audience especially gift certificates from BHN Rewards.

2. Video Contests

Video contests offer small businesses called Sponsors to showcase their creativity as well as User Generated Content (UGC) from local Contestants. These contests foster engagement and offer insights into customer preferences, making them a powerful lead-generation tool.

3. Event Registration

From grand openings to special promotions, Event registration on CliquePrize® simplifies the process of capturing attendee information while tracking and incentivizing attendance with prizes.

4. Raffle Ticketing & Winner Selection

Raffles are a classic method to raise donations. CliquePrize® offers a modern app to manage ticketing and winner selection, while you the Sponsor collect the money. Available only in US states that permit digital raffles.

5. Text to Instant Win Promotions

We now live in an instant gratification society. No digital promotion satisfies this requirement better than Instant Text to Win promotions. Now, Small Businesses can reserve a keyword and encourage Contestants to text it to the CliquePrize® mobile number. Instantly, Contestants will learn whether they have won or not. Great for in person events, concerts and fundraisers.

6. Surveys: Quizzes, Polls, and Questionnaires

Customer feedback is essential for lead generation. CliquePrize® makes it simple to gather valuable customer insights through targeted Surveys such as quizzes, polls and questionnaires. The competitive advantage here is CliquePrize® offers Sponsors a way to ask a qualifying question which helps ensure the Contestant has been to your small business.  Contestants also earn double their odds for simply completing the survey.

How Much Should You Pay for Small Business Lead Generation?

Cost is always a consideration for small businesses. CliquePrize® offers a budget-friendly Pricing to lead generation:

• Starting Cost: Promotions begin at just $29 for first-time Sponsors, making it accessible for businesses of all sizes
• Pay Per Record: After a promotion, Sponsors pay only $1 per record, which includes the Contestant's name, email, mobile number, and zip code.
• Transparency: You’ll never pay for the same record twice, preventing unnecessary expenses

By combining affordability with transparency, CliquePrize® ensures that small businesses get maximum value for their marketing efforts.

In comparison, most small businesses pay anywhere from $10 to $30 per lead on the low end. The cost difference is massive.

What Are the Main KPIs for Small Business Lead Generation?

To measure the success of your lead-generation efforts, CliquePrize® uses the following key performance indicators (KPIs):

1. Marketing-Qualified Leads (MQLs): These are leads that show interest in your promotion or small business but have not yet taken the next step to purchase. CliquePrize® measures MQLs by tracking Contestant registration into your promotion
2. Sales-Qualified Leads (SQLs): SQLs are leads ready to make a purchase or commit to your services. Using CliquePrize®, you can manually set this percentage which defaults to the industry average of 10%

By monitoring MQLs and SQLs, small businesses can refine their strategies to improve lead quality and conversion rates.

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What Are the Four L’s of a Small Business Lead Generation Strategy?

Effective lead generation hinges on four key components, known as the Four L’s:

1. Location: Local businesses thrive when they focus on their immediate market. CliquePrize® uses Apple location services to ensure Contestants are nearby, maximizing the relevance of your leads
2. Leads: Generating high-quality leads is the foundation of growth. CliquePrize® ensures every lead is valuable and actionable by capturing contact information
3. Literature: Educating your audience is critical. Use promotions and surveys to share content that highlights your small business’s unique value proposition
4. Luxury: Stand out by offering prizes or experiences that feel exclusive and desirable, creating excitement and fostering loyalty among Contestants

How to Calculate Lead Generation Costs

Understanding the cost-effectiveness of your lead generation strategy is crucial. Here’s how to calculate it:

1. Calculate Cost Per Lead (CPL): Add up the amount of money spent on advertising and promotions that drove leads to your campaign
2. Account for Nurturing Costs (Email Drip Campaigns): Include any expenses incurred in following up with leads, such as email campaigns or SMS text messages that are designed to convert leads into sales
3. Evaluate Cost Per Sale: Divide the total number of sales generated from the campaign by the total cost of your lead-generation efforts

This formula gives you a clear picture of your return on investment (ROI) and helps refine your strategies for future campaigns.

How to Calculate Your Lead Generation Goal

Achieving your lead generation goal starts by working backward. Determine your revenue target, and then use straightforward calculations to work up the marketing funnel. Follow these steps to establish your lead generation goal:

Step 1: Determine Your Revenue Target
Start by calculating revenue needed to generate and how much of it will come from inbound marketing efforts.

For instance, if the total revenue goal is $50,000, and 50% is expected from inbound marketing:

$50,000 X .50 = $25,000 from leads

Step 2: Calculate the Number of Customers Needed

To achieve your revenue goal, estimate how many customers are required. Divide the inbound revenue target from Step 1 by the average revenue per customer:

Revenue Target÷Average Revenue per Customer

Example: If each customer generates $1,000:

$25,000 / $1000 = 25 customers needed

This means you need 25 customers per month to reach your inbound revenue goal.

Step 3: Determine the Number of Leads Needed
Next, calculate how many leads are necessary to convert into the required number of customers. Use your lead-to-customer conversion rate to determine this.

Customers Needed÷Lead Conversion Rate

Example: If your conversion rate is10% (0.10):

25 ÷ 0.10=250 (Leads Needed)

Now you know you need 250 leads per month to achieve your goal.

Step 4: Adjust Your Goal Based on Previous Performance (Optional)
Consider revising your goals based on past results. If you didn’t meet the goals in previous months, adjust to create a realistic target. This ensures more achievable benchmarks.

For instance, content marketing strategies often take time to yield results. If this is part of your strategy, adjust expectations accordingly while continuing to track progress.

Step 5: Monitor and Refine Results
Regularly track your performance to ensure your efforts align with your goals. Use the data visualizations from Qualetics (which is integrated with CliquePrize®)  to refine your strategies to achieve your lead generation objectives.

Once you have a visual display of where your best leads are coming from, you can refocus your targeting efforts to drive more conversions from those zip codes.

Small businesses need cost-effective and efficient lead-generation strategies to stay competitive. CliquePrize® empowers businesses with versatile tools—like giveaways, video contests, events, raffles, text to win promotions and surveys—that not only generate leads but also foster local engagement and brand loyalty.

With affordable pricing, clear KPIs, and a focus on top of the funnel lead generation, CliquePrize® is the go-to solution for small businesses looking to grow their customer base at a fraction of the cost of the most frequently used advertising campaigns.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***