CliquePrize® has researched the 10 key elements of a successful small business marketing plan and where the app fits in:

1. Executive Summary

CliquePrize® is a mobile app designed to help small businesses generate leads, increase brand awareness, and drive foot traffic through promotions like Giveaways, Video Contests, Events, Raffles, Text to Instant Win Promotions and Surveys such as quizzes, polls and questionnaires. Unlike traditional marketing efforts, CliquePrize® offers cost-effective and local targeted promotions, ensuring small businesses reach the right audience with cost-effective measurable results.

2. Target Market Analysis

Understanding your ideal customer is crucial. CliquePrize® leverages Apple location services to ensure that Contestants are local, making promotions highly targeted to the nearest Metro Market. This reduces wasteful spending on broad, wide-net ineffective advertising. With Video Contests and Questionnaires for example, small businesses can gather real-time customer feedback, helping refine their marketing approach and learn what customers want and don't want.

3. Unique Value Proposition (UVP)

CliquePrize® allows small businesses to attract new Contestants and keep them engaged at a fraction of the cost of traditional marketing. Unlike competitors, CliquePrize® provides a fully automated system for lead generation, customer retention, and loyalty tracking. The app's ability to collect Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) gives small businesses a strategic advantage to traffic marketing efficiency.

4. Competitive Analysis

Most small businesses struggle to compete with larger brands due to budget constraints. CliquePrize® solves this by offering a cost-effective lead capture app that gives Small Business Owners called Sponsors the ability collect valuable customer data, including emails and mobile numbers, for precision database marketing. This makes it easier to nurture then convert one-time visitors into repeat paying customers, giving small businesses a significant competitive advantage over those relying on word of mouth without data capture.

5. Marketing Goals & Objectives

Using the SMART framework, small businesses can set clear, measurable objectives with CliquePrize®. The app enables precise audience targeting, focusing on local customers to minimize wasteful ad spending. The primary goal for brick-and-mortar businesses is to increase foot traffic, and CliquePrize® accomplishes this by capturing Contestant data through prize incentives.

6. Marketing Strategies & Tactics

• Branding: Enhance brand recognition with custom promotions and branded Video Contests
• Content Marketing: Leverage user-generated video content for idea generation
• Social Media Marketing: Promote CliquePrize® giveaways on social media to increase reach and frequency
• SEO & Website Optimization: Embed your Bullseye! screen handle URL in your website to capture leads organically
• Email & Mobile Marketing: During the post-promotion phase, send emails and SMS Text Messages through a CRM such as HelloLeads to nurture them with offers, incentives, coupons and in-store promotions

7. Budget & Resources

CliquePrize® offers cost-effective pricing plans, including Subscription Plan B ($199/month), which allows small businesses to run a promotion every month without incurring large ad costs. This affordable plan ensures maximum ROI with minimal financial risk as monthly promotions are far more effective at generating long term growth than those run on occasion

8. Performance Metrics & Measurement

Key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) are built into CliquePrize®. The goal is to beat the industry-standard 10% conversion rate, making marketing efforts more efficient. The app tracks Contestant opt-ins and can be mapped visually by zip code using CliquePrize®'s partner, Qualetics, from the location of your small business

9. Implementation Timeline

Unlike traditional marketing campaigns that take weeks to execute, CliquePrize® allows small businesses to launch a promotion typically within 24 hours. The streamlined setup process ensures that Sponsors can quickly capture Contestant leads without delay

10. Customer Retention & Loyalty Strategies

CliquePrize® includes a built-in loyalty rewards system, automatically awarding Contestants 1 reward point for entering a promotion and an additional 1 point for referring a friend who creates a valid account. This incentivizes continued participation, increasing repeat business and long-term customer engagement.

Executing a small business marketing plan with CliquePrize® is an effective, affordable, and data-driven approach to increasing foot traffic, generating leads, and acquiring long term repeat paying customers. By leveraging the products offered by CliquePrize®, small businesses can outperform competitors while maintaining a cost-efficient strategy. With its rapid implementation, built-in KPIs, and loyalty rewards, CliquePrize® is an essential tool for small businesses looking to grow on a limited budget.

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***