Why Giveaways + CliquePrize® Work for Brick & Mortar

Localized, Intentional Leads

• Geographic Precision: Every contestant in a CliquePrize® campaign is confirmed to live within a 50‑mile radius of your business, using Apple Location Services. This ensures you’re reaching people who are realistically able to visit your store — not random out of market Contestants.
• Affluent Targeting via iPhone: CliquePrize® is a mobile iPhone app, which is strategic: iPhone owners tend to skew more affluent. Research shows that iPhone ownership strongly correlates with higher income. Business Insider+1
• High-Intent Prize Structure: The prize isn’t just “free stuff” — often it’s a gift certificate or in-store credit, meaning Contestants are already interested in your small business. The data you collect (name, email, mobile, ZIP) comes from people who could become real customers.
• Data You Can Use: Once people enter, you own their contact info. Send them targeted email or SMS offers — direct “one-to-many” outreach to a curated, local, and qualified list. This beats broad, impersonal ads.

How CliquePrize® Measures and Optimizes Value

• MQLs & SQLs: CliquePrize® tracks Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for every campaign. The default conversion percentage is set at 10% for small brick & mortar businesses called Sponsors — but you can adjust this based on your own data and experience.
• ROI Focused: Unlike giveaways that are “just for fun,” CliquePrize® treats prizes as a marketing investment. Because you're capturing high-quality leads, not just generating noise, the ROI can be very high.

Core Business Categories That Benefit

CliquePrize® is built for brick & mortar small businesses across a wide range of industries, including:

• Beauty: Hair salons, nail studios, tanning, eyelashes
• Health: MedSpas, dermatology, skincare, chiropractic
• Retail: Bridal shops, furniture stores, specialty retail
• Fitness: Gyms, yoga, pilates, kickboxing
• Home Improvement: Interior designers, real estate agencies
• Events: Party rental shops, escape rooms, tourism experiences
• Learning: Martial arts schools, music studios, swim schools
• Technicians: HVAC, automotive service centers
• Food: Restaurants, bars, food trucks
• Pet Services: Veterinary clinics, kennels, grooming
• Childcare & Family Services: Daycares, tutoring centers
• Wellness & Alternative Health: Massage therapy, acupuncture, holistic centers

If you’re a local business in any of these categories, CliquePrize® can be tailored to fit your audience and goals.

Planning & Executing a CliquePrize® Campaign — Step by Step

Here’s how to run a successful giveaway campaign using CliquePrize®:

1. Define Your Goals
   Decide what you want to achieve: foot traffic, lead capture, repeat business, or brand awareness.
2. Pick a Prize That Resonates
   Good options: gift certificates, service packages, product bundles, or experiences. The ideal prize both excites people and attracts your target customers.
3. Set Up the Mechanics & Rules
   • Entry via One-Click in the mobile app (CliquePrize®) or QR code in store,
   • Limit eligibility to your 50‑mile metro radius
   • Use automated and fair winner selection via the app
4. Promote Heavily & Locally
   • In-store: posters, counter cards, window signs
   • Digitally: push notifications (via CliquePrize®), email, SMS
   • Social & Partnerships: share via local influencers, partner businesses
5. Run the Campaign
   Monitor entries, engage Contestants, and maintain excitement with app-based updates and reminders.
6. Announce the Winner
   Use your collected data (email/SMS) to notify and celebrate winners. Publicize (with consent) on social channels or in store to build trust.
7. Follow Up & Convert
   • Send a “Thank you” message to everyone who entered
   • Offer a consolation coupon or special deal
   • Launch a targeted nurture campaign via email/SMS
   • Use your CliquePrize® analytics (MQLs, SQLs) to evaluate campaign performance

Security & Trust: Why CliquePrize® is Safe

• Enterprise-Grade Infrastructure: The entire platform is built on Microsoft Azure, a secure, reliable cloud provider.
• Proven Resilience: In October 2025, Azure automatically neutralized a 15.72 Tbps DDoS attack, filtering malicious traffic across its global infrastructure without customer downtime. Microsoft Tech Community+1
• Data Protection: Because you control the data you collect (name, email, mobile, ZIP), you maintain customer relationships directly — no third-party data brokers required.

Why This Matters: Small Business Growth & Survival

• Many small businesses struggle to grow sustainably. According to the SBA, only about 49% of new employer establishments survive five years. Office of Advocacy+1
• Without consistent, high-quality lead generation, small businesses stagnate — and too often, fail.
• CliquePrize® gives you a systematic way to build a pipeline of intentional, local, high-value customers, helping to drive repeat visits, cash flow, and long-term stability.

Tax & Financial Benefits

• Prize Costs as Marketing Expense: Prizes are tax-deductible because they’re used for marketing. (Giveaways — when framed as promotional — typically qualify under IRS rules for deductible business expenses.)
• High ROI: Because the leads you generate are local and highly likely to convert, your marketing spend goes further.

Summary: Why CliquePrize® Is Your Go-To Giveaway App

• Hyperlocal Reach: Targets people within a 50-mile radius.
• Affluent Audience: Leverages iPhone usage in wealthier zip codes.
• High-Intent Leads: Contestants are genuinely interested in your business.
• Secure & Scalable: Built on Azure with top-tier resilience and protection.
• Data & ROI Driven: Collects key info, tracks MQLs/SQLs, supports follow-up campaigns.
• Supports Business Longevity: Helps drive growth — which matters, given that many small businesses fail within their first five years.

Take the first step today—start with just $29 and try CliquePrize® for your next promotion.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***