The Popularity of iPhones and CliquePrize®'s Mobile App

Over 60% of all mobile users in the United States own an iPhone, a statistic that speaks volumes about the mobile-first world we live in. As a native iOS mobile app, CliquePrize® is the app best suited for the majority of smartphone users in the US. By focusing on iPhone users, CliquePrize® maximizes its potential to reach the right audience: local customers who can visit and support small businesses in their community.

Data Security and One-Click Entry to Win

At CliquePrize®, security and ease of use are top priorities. The app is hosted by Microsoft Azure, offering enterprise-grade data security to protect both Contestants and Sponsors. This ensures that all sensitive Personally Identifiable Information (PII), such as the Contestant's first name, last name, email, mobile and zip, remains secure and confidential.

Another standout feature is the one-click entry to win. Contestants can enter sweepstakes (aka giveaways) or video contests with a simple tap, eliminating the need for lengthy forms or complicated processes. This streamlined experience increases registration rates and encourages repeat entries, which benefits small businesses by increasing lead capture.

Patent-Pending Localization Technology

For brick and mortar small businesses, attracting local customers is crucial. CliquePrize® sets itself apart by leveraging patent-pending localization technology, which ensures that only Contestants who are physically near the small business can enter these digital promotions. This feature is invaluable for Small Business Owners that want to capture with local leads rather than nationwide sweepstakes that often capture non-local registrants.

For example, a gym or hair salon in New York can ensure that only New York-based Contestants are eligible to win prizes by voting on video contests. This geo-targeting technology allows Small Business Owners to target the right audience and build loyalty among their local customer base, without worrying about capturing irrelevant Contestant data.

How to Run a Photo or Video Contest on CliquePrize®

Running a photo or video contest on CliquePrize® is simple and effective. Small businesses can leverage the app’s user-friendly interface to create, manage, and promote their video contests. Here’s how it works:

1. Upload Photo or Video Content: Contestants can upload their photos or videos to YouTube and then copy and paste the URL into the CliquePrize® app. These videos are then eligible to be voted on by other Contestants. Videos that win the Most Popular or Highest Rated do so based on merit and not random choice. These are called User Generated Content (UGC) Contests.
2. Voting and Rating: For each video or photo submission, all Contestants can vote for their favorite (Most Popular) or rate each finalist video on a 1-5 star scale (Highest Rated Contest). Each video in a rating contest has its own unique rating by the Contestant amongst the finalists. This method of voting ensures a unique winner, avoids ties and provides valuable feedback to the small business on what resonates best with their target audience.
3. Prizes: What's unique about CliquePrize® UGC Video Contests is that there are attractive prizes for both the winning video creator and the voter. The winning video creator (Contestant) can win by achieving the highest rating or receiving the most votes, while others may be randomly selected for prizes just for registering in the voting process.

Uploading Photos and Videos: Guidelines and Engagement

During User-Generated Content (UGC) contests, Contestants can upload a photo or video to YouTube, giving them the opportunity to showcase their creativity and crowdsource ideas for a small business.

• Video Requirements: Contestants can submit videos that may or may not include music, as long as the music used is non-copyrighted or has the appropriate music synchronization license. Alternatively, Contestants can use original music in their submissions, allowing for endless creative possibilities.
• Photo Requirements: Photos can also be submitted to YouTube, with or without accompanying music. If music is included, it must adhere to the same licensing guidelines as videos. CliquePrize® encourages creativity and originality, making it easy for Contestants to submit content that showcases the local business and its offerings.

Think of CliquePrize®, therefore, as the voting machine. The app records the Contestant data as well as the vote itself but doesn't host the videos or the photos.

Why UGC Contests Generate More Leads and Interest

User-Generated Content (UGC) contests are often the most successful for small businesses, and for good reason. UGC contests invite Customers to engage directly with the brand in a creative and personal way. This kind of engagement fosters stronger emotional connections with the brand and increases the likelihood of word-of-mouth promotion.

Furthermore, UGC contests drive more leads because they give customers a reason to share content on their own social media channels, helping to promote the small business organically. When Contestants share their creations with their followers, it opens the door for the small business to reach new potential customers and expand its local influence. Additionally, the voting and rating system further boosts engagement, as Contestants feel more invested in the outcome and are likely to share their participation with their networks.

CliquePrize® is the perfect app for small businesses looking to make a big impact. By leveraging cutting-edge localization technology, robust data security, and easy-to-use features, CliquePrize® gives small businesses a powerful tool to engage their local communities, generate leads, and build lasting relationships. With its unique focus on iPhone users, CliquePrize® ensures that small businesses can connect with the right customers and achieve real results.

Whether you’re looking to run a sweepstakes, a video contest, or a user-generated content campaign, CliquePrize® offers all the tools you need to grow your small business and engage your local audience.

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***