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How It Works 7 Steps to Generating Qualified Local Leads
Create a Sponsor Account
Create a Sponsor account and get verified as a small business which includes a FREE Bullseye! business listing.
Pick A Prize Giveaway
As a Sponsor, you are responsible to giveaway and fulfill a prize to the winner when you host a Giveaway (Sweepstakes). For example, a FREE Offer for TWO! Think of something your customers would want to win from you. The better the prize, the more Entrants you'll receive.
Purchase a Base Package Upfront
Pick a base package from our Platinum Coin Giveaway (Sweepstakes) series such as one-time Private (invite-only), one-time Public or recurring monthly Subscription (either Private or Public) plans.
Create A Promotion & Upload Your Assets
Upload your assets (logo & background) or use one of our 45+ templates across all of our Small Business categories such as Bars & Restaurants, Salons, Karate schools, Kennels, Lawncare and many more!
Summarize the Prize, the Rules & the Terms
Upload your own Giveaway (Sweepstakes) Summary, Rules and Privacy/Terms or use ours. You can even edit ours to customize them to your liking. Be transparent about what the prize is, the start and end date and how you plan to use the Entrants information for marketing.
Host A Public or Private Promotion
Based on the Coin Package you purchased, you are now ready to host a promotion. Public promotions reach everyone in the local metro area. Private promotions are invite-only based on email address. If you already have an email list to notify or wish to print a PDF poster for your store with a custom QR code and 4 digit code, we'll supply it for you free of charge. This way only your own list or customers will enter.
Post Promotion Next Steps
After your promotion is over, you first must fulfill either the digital (QR code) or physical (sent via a major delivery carrier) prize to the winner. Either way, you can use QR codes to track prize fulfillment. Then, you have the option of buying all the Entrant records starting at $1/record. A target marketing list is essential to any small business. Be sure to always provide a way to opt-out of your marketing.
FAQ's Questions You're Asking
Why is this app called CliquePrize? What does it mean?
It's honestly a play on words. Rather than Click Prize, we see our promotions as always being local and exclusive to a community - much like a Clique. Sometimes, our mobile app handles the hosting of Private Promotions on an invite-only basis. Those are even more selective as only invited Contestants can enter. Regardless, it only takes 1 click to win a Sweepstakes (if chosen) and the idea was to make entering promotions fun and easy but also local. Not only will the Contestant odds increase since the Promotions aren't national, but the prizes will also come from you (the Sponsor - a local business in the area) that the Contestants (i.e. potential Customers) care about and want to win from.
What’s the point of running Promotions on CliquePrize? How will this help my business?
Lead generation. Today, its difficult to grow your business the old way – i.e. word of mouth and print ads. We understand your need to giveaway something to create awareness of your business. But more importantly, we understand your need to learn about your customers and their wants/desires. Ideally we'd like to help partner with you to have a digital marketing campaign running at all times.
The best part about CliquePrize is it is local. We only display your promotion based on the nearest Metro area by Zip code. That means your promotion is mostly seen by local Contestants. These are potential customers of your business. Not people from all over the country. Treat them as such. Survey them. Learn as much as you can. Data is king and the more data you collect the more optimal your marketing will be. This will result in lower customer acquisition costs as a result of more efficient Bullseye! Targeting – which in the end will grow your business.
How much does CliquePrize cost me?
To get started, it’s FREE to create a Sponsor Account & Bullseye! Listing. Reserve your username (handle) before other businesses do. So you don’t have to pay anything for a free listing. After you create a Sponsor account and get verified, just simply go to Settings > My Bullseye! Page and complete your Public facing Bullseye! Directory listing. This will at least give potential customers an idea of who you are and what you are selling.
When you are ready, there's a base fee to give away a prize via a promotion.
The base fee is collected upfront through the App Store. Starting at $99 for a one-time Private Giveaway or a one-time Public Giveaway. After the first giveaway, Public Giveaways are $399 each. Monthly subscriptions are $199/month. With Monthly Subscriptions you can run either Public or Private. Its your choice. Once per month.
In addition, if you want Entrant (Contestant) records, you can purchase a data plan (starting at $1/record) times the number of records after your promotion has ended. You will never pay for the same Contestant record twice. This is emailed to you after the Promotion has ended via a link to an .csv file and paid for by Invoice via Stripe.com. Contestant records will only include First Name, Last Name, Email Address, Mobile number, and Zip code. However, if you run a survey you will get survey responses but you will not know which exact Contestant answered which question. You’ll just see the total responses.
What am I (the Sponsor) legally responsible for?
You are legally responsible for paying for the promotion upfront and fulfilling the prize you advertise in your CliquePrize promotion – exactly as is. You are not obligated to buy Contestant data. That is optional. However, you cannot legally bait and switch the Contestant. In other words, you cannot for example offer 2 tickets to a show but give them a pack of gum instead. The only time you can switch the prize advertised is if you are giving away a prize of equal value to the original prize and the Contestant agrees it is a fair swap of prizes. The Contestant can hold you (not CliquePrize) legally liable for not fulfilling the original prize advertised.
The prize value must be under $1000 since CliquePrize does not offer giveaways with public bonds. If the prize is worth over $600, then you must issue a 1099 form to the winner(s) of the prize in the US. The official rules must state the value of the prize as APV (Approximate Retail Value) based on market value at the time. This is US Federal Law.
Can I run a Like, Follow, Mention & Share Campaign as well?
Yes. In fact you should. Its called AMOE (Alternate Method of Entry). If you use social media to drive likes, follows, mentions and shares there's no reason not to continue do so. You can also try mail-in, phone call / text, online entry forms and in-person entry methods. However, those efforts will generally attract Prospects outside the local area and you won't have their email address or mobile number like you could with CliquePrize. You could offer a bonus prize to do both. For example, you could try a giveaway such as Win A FREE (insert your product or service) for TWO (2) using CliquePrize and if you like, follow, mention or share us and tag 3 friends on Social Media, we will add a bonus prize. This way you can cover both bases.
Partner CliquePrize is end-to-end lead generation and communication for small business
Choose From 3 Simple Pricing Plans
CliquePrize offers 3 simple base fee pricing plans to host a sweepstakes. Our Platinum Coin series allows you to choose between Public, Private or monthly Subscription plans.