✅ 1. Capture Every Walk-In as a Lead

❗ Problem:

According to Salesforce, 68% of brick & mortar small businesses have no system for capturing customer contact info in-store. That’s a missed opportunity.

🧠 Why It Matters:

Every walk-in is a potential repeat customer, but only 2% will convert on the first visit. You must follow up to capture the other 98%.

📲 CliquePrize® Solution:

• One-Click to Enter and QR code giveaways capture:
  • Name
  • Email
  • Mobile number
  • Zip Code
• “One-Click Entry” boosts participation rates by 30%–45%, especially in high-foot-traffic environments.

ROI Insight:
A retail store collecting just 20 leads per day can build a list of 600+ local prospects per month — that’s 7,200 per year. Even if only 5% convert, that’s 360 new customers annually.

Lifetime Value (LTV) Math Example:
Average customer spend = $40/visit × 6 visits/year = $240/year LTV
360 new customers × $240 = $86,400 in new potential revenue

🎁 2. Run Irresistible Promotions

❗ Problem:

Traditional promotions like coupons or flyers have low tracking and poor engagement. In contrast, interactive promotions generate up to 5x higher response rates.

📈 Data-Backed Tactics:

• Giveaway campaigns generate a conversion rate of 34%
• Gamified Instant Wins can increase email opt-ins by 55%
• Video contests can get 2x the engagement of standard social media posts

📲 CliquePrize® excels at:

• One-Click to Enter data capture
• Prize drawing
• Winner notification and delivery
• Localization (including patent-pending technology that leverages Apple Location Services to ensure Contestants are local)

ROI Insight:
Let’s say your gym gives away a $100 membership each month. With CliquePrize®, you could collect 250 entries. Even if only 10% become paying members, that’s 25 new clients/month.

Annual Revenue Impact:
25 × $50 avg monthly spend × 12 months = $15,000/year from a single low-cost giveaway campaign.

📍 3. Target Local Customers Precisely

❗ Problem:

Running promotions without local targeting leads to junk leads and wasted time. According to HubSpot, 25–40% of leads are unqualified, especially if you’re using social media without filters.

📲 CliquePrize® Geo-Targeting:

• Accept entries from specific zip codes in US Metro Markets
• Prioritize iPhone users (statistically higher income and spending habits)
• Apple location verification ensures entries are real, local customers

Real Data Insight:
iPhone users make up over 60% of the U.S. smartphone market, but account for over 75% of mobile commerce revenue (eMarketer).

Example:
A fitness studio hosts a local CliquePrize® giveaway with a $100 gift card prize received no invalid leads — vs. 40% invalid from a Facebook campaign.

📊 4. Use Surveys to Learn & Segment

❗ Problem:

Without customer data, you can’t tailor your offers. 45% of brick & mortar small businesses never segment their list, resulting in lower engagement and higher unsubscribes.

🎯 Ask Questions Like:

• How often do you visit?
• What’s your typical spend?
• Are you most active in the morning or evening?
• Do you prefer email or SMS offers?

📲 CliquePrize® Surveys:

• Attach an optional survey to a giveaway and offer Contestants a chance to "Double Your Odds" if they offer valid responses
• Use poll, quiz, or questionnaire format

Stat: Segmented email campaigns generate 760% more revenue than non-segmented ones (Campaign Monitor).

Real ROI Insight:
Let’s say you discover that 60% of your audience prefers evening classes. You can now fill underperforming time slots with exclusive “after 6PM” offers.

🔁 5. Follow Up Automatically

❗ Problem:

According to McKinsey, the average brick & mortar small business loses 25% of its customer base each year due to neglect. No follow-up = no repeat business.

📲 CliquePrize® Makes It Seamless:

• Export lists directly to HelloLeads, Mailchimp, HubSpot, or Constant Contact
• Send autoresponders: “Thanks for entering. Come back for 10% off this week!”
• Set reminders for time-based offers (“Expires in 48 hours!”)

Follow-Up Funnel Example:

1. Entry Confirmation
2. Bounce-back coupon (24–72 hour incentive)
3. Weekly promo or tips
4. Monthly newsletter
5. Birthday offer (with birthday captured via survey)

Revenue ROI Stat:
Automated email campaigns generate 320% more revenue than non-automated campaigns (Epsilon)

🚶 Bonus: Convert Your List into Foot Traffic

🔑 What a List Can Do for You:

• Drive real-time sales via flash text campaigns
• Announce VIP-only events or new arrivals
• Send "Show this text at checkout" offers for attribution

Conversion Stats:

• Flash sales via SMS: 19% redemption rate
• Email-based coupons: 15–20% open rate, 2.5–5% conversion
• Loyalty-focused campaigns: Repeat visits increase by 23%

📲 CliquePrize® Tracks Prize Fulfillment:

• QR code scans

📌 Win the Local Game with CliquePrize®

❌ What Doesn't Work Anymore:

• Relying on “hope traffic”
• Printing flyers without response tracking
• Running a Facebook ad with no follow-up mechanism
• Offering one-off discounts with no customer retention plan

✅ What Does Work:

• Collecting leads in-store or at events using CliquePrize®
• Segmenting those leads by MQLs and SQLs
• Following up automatically
• Running campaigns with trackable ROI

The Bottom Line:
Most small businesses spend $300–$1,200/month on ads without knowing what works. CliquePrize® delivers lead generation, segmentation, and follow-up for a fraction of the cost — often under $99/month.

📚 Related Articles:

• How to Convert Walk-Ins into Leads with In-Store Sign-Ups Using CliquePrize®
• 10 Strategies to Drive Sales for Brick-and-Mortar Small Businesses with CliquePrize®
• How to Segment Your Customer List for Maximum ROI in Local Markets
• User-Generated Video Contests: What They Are and Why They Work

🚀 Ready to take your marketing to the next level? Download the CliquePrize® app and create a FREE Sponsor Account today!

CliquePrize®*** is the iPhone Giveaways mobile app that helps Small Businesses grow by reaching, nurturing and converting local, high value prospects. If you have any questions or feedback, please let us know!***